Ok, so you can’t wait to get started with your new career, but wait a minute!

The market may be ready for you, but you’re not yet ready for the market. If you want to capitalize on the opportunity, the way you present your services is of critical importance. They say you never get a second chance to make a first impression – so you have to make the first impression count.

Let’s say you decide to order some Christmas gifts from an online shop. It seems like a great way of saving time, so you look for a likely-sounding store in Yahoo! Gary’s Gift Grotto seems to fit the bill, so you click through.

Unfortunately, the site is so graphically intensive that it takes ages for the home page to load. When it eventually does, you discover that there is no ‘search’ facility to help you find the products you want. You try to browse through the listings, but several times you get a ‘Page not found’ error.

What are you going to do?

Will you persevere, figure out how to place an order and hope that Gary and his pals deliver in time for Christmas? Of course not. You’ll hit the ‘back’ button and move on to someone else.

Behind the scenes, it could be that Gary’s Gift Grotto is a wonderfully-efficient enterprise. They may offer the lowest prices, the largest stock, the fastest delivery times and the best customer service. But it’s all for nothing. The first impression didn’t cut the ice, and another customer bites the dust.

So how do you make a good first impression? The answer to that question lies in preparation. Before you launch into a marketing campaign, you need to think about how you and your service will be perceived by potential customers, and how you can turn that to advantage. If you can convey an image of professionalism and expertise from the first moment of contact, you are half way towards securing a contract.

With that in mind, let’s start with one of your most important marketing tools, and find out.

If a client is seriously interested in using your services, the first thing you will be asked to do is to forward your résumé. And here is the perfect opportunity to blow the prospect’s socks off and leave your competitors floundering.

No doubt you already have a résumé prepared, so now I’d like you to find a copy and examine it closely.

I bet I can tell you how it goes.

It probably offers a factual and orderly summary of every facet of your career to date, plus a list of your qualifications, hobbies, interests and aspirations. The structure is likely to be similar to this:

Is that about right? Great. This is what I want you to do…

Hold the pages with both hands at the top, the first finger and thumb of each hand gripping the paper at the center. Now pull your left hand towards your chest, while simultaneously pushing your right hand away. Continue this movement until you have ripped the pages completely in two. Crumple up the two parts and throw them in the trash…

Traditional résumés make great personal histories, but they’re no use for marketing. If you want to earn real money as a freelancer, you need a profile that really sells!

Imagine a McDonald’s radio ad that went something like this:

“McDonald’s Corporation has been in business since 1953 and now has over 200,000 restaurants worldwide. This fast-food chain is renowned for the consistent quality of its products and an enduring commitment to service.”

Ara, would that make you want to rush out and buy a Big Mac?

No, it certainly wouldn’t, you’re more likely to hear something like this.

“Try the new Triple Mega Mac, the biggest, juiciest burger you’ve ever tasted. Buy one today and get one free.”

Benefits, benefits and more benefits. This ad ‘sells the sizzle’, and shows you exactly what you get in return for your money – taste, quantity and value. Any information which doesn’t persuade the customer to buy is ruthlessly cut. Your résumé should be equally effective.

It’s your prime selling tool – your big chance to communicate the benefits of using you, instead of someone else. De fet, a résumé alone isn’t enough. You need a hard-hitting presentation pack.

When you use a presentation pack, sales become much easier to achieve.

Gone are the days when clients will pour over your résumé, ask for more information then dither and hesitated some more.

When you send a pack by email or through the post, providing the prospect with all the information needed to make a decision. More often that not, you will get a call in reply saying:

Great! When can you start?

Usually, they will include:

A one-page personal profile

An up-to-date client list

A selection of relevant testimonials

A few samples of related work

A personalized covering letter.

Each of these is clearly focused, providing concise information that demonstrates why you would be ideal for the project in hand. Together, they provide a complete sales pitch that hammers home a wealth of important benefits.

This is the replacement for your traditional résumé. Remember that your prospective client is not looking for a long-term employee, but for a short-term solution to an immediate requirement. If things go well, it may turn out to be a long-term relationship, but that’s all in the future. Right now, the client wants to know if you can deliver a specific service with a high standard of quality.

And that’s why a conventional résumé just doesn’t work. Take a look back at Joe’s résumé, and consider the obstacles it presents for the prospect.

A – Hidden benefits

Joe’s résumé gets off to a poor start. The client wants to know what Joe can do, but instead Joe forces him to read through all his personal details. Contact details are important, és clar, but here they are taking up prime selling space. The client won’t need contact information until he has read the document and decides to pursue things further.

Then we reach Joe’s career objective. Unfortunately, malgrat això, the client couldn’t care less what Joe wants to achieve. She’s only interested in her objective, and how you will help her achieve it. Anything else is simply a distraction.

Next we reach education. Having a relevant degree is a major asset, but having the right experience is even more critical. So a paragraph on education is slowing the prospect down, and increasing the chance that she will never get as far as reading about skills and experience.

B – No ‘sizzle’

Then we get to skills and experience, cunningly hidden under the heading Employment History. This heading is not only dull, it is again focused on Joe, and not on the customer.

A heading like Skills and Expertise would be more likely to attract her attention. But if the heading is dull, it’s nothing compared to the job descriptions.

The language is passive, and totally impersonal – not so much as an I to inject a little life and interest. What we have is simply an incredibly boring list of career steps.

C. Irrelevant information

Additional information? Who cares? Unless you can pick up on a point and show its relevance to the job in hand, you are simply wasting the prospects time, and increasing the chance of your résumé reaching the circular file.

D. Poor structure

Finalment, we reach ‘Computer Skills’. But as this is the real meat of the issue, why hide this section at the end?

The References section doesn’t belong here, either. If you’ve got good references, these should be included in the pack, so that the prospect has all supporting information to hand. We’ll look at this point again under ‘How to get great testimonials’.

So now we’ve seen what’s wrong with a traditional résumé, let’s see if we can do something better. Let’s build a personal profile page that really sells your skills and expertise.

The basic principles of selling remain the same, regardless of whether you’re selling baked beans or consultancy skills.

So we can take the most successful sales techniques used to market products worldwide, and apply them to your profile. And the most popular and successful approach to writing copy that sells is:

AIDA … which stands for … Attention … Interest … Desire … Action

It’s a simple formula, but still very effective. You aim to capture the prospects attention quickly, then stimulate interest by showing the benefits. You provide enough information to generate a desire for your service, then encourage them to take action by getting in touch.

In the case of your personal profile, you might use the AIDA formula to produce a structure like this:

Write a benefit-driven summary paragraph that captures attention. This will highlight your key strengths, and shows why you are the perfect choice for relevant projects.

Generate interest by listing your key skills and competencies in bullet point format, so that the prospect can immediately see what you have to offer.

Demonstrate the depth of these skills by showing how they have developed during the course of your career, creating a desire to find out more.

Encourage the prospect to take immediate action by providing all necessary contact details at the end of your profile.

I think I’ll give him call, just in case I redesign my corporate database. So what have we done? Well, we have:

Replaced the rather dull word résumé with profile, which suggests a more interesting document

Supported this with a subheading, Freelance Programmer and
Database Consultant, so that the prospect can see exactly what skills are on offer

Stressed the benefits to the client in the summary (deliver quality work your projects remain on schedule)

Written in the first person (I can)

Used active, positive language (deliver, help, gained, offer)

Supported the claims with facts (degree, relevant experience)

Mentioned major clients, to reassure the prospect

Demonstrated appropriate experience through recent projects

Ended with a ‘call to action’ and key contact details.

A strong client list is perhaps one of the most valuable assets you can acquire during your freelance career. A wide selection of clients shows that you have a broad range of experience. And if you can name some well-respected organizations in your list, you will immediately be taken more seriously as a potential freelance.

Of course, if you’re just setting out on your freelance career, you will not have many clients to list. If that’s the case, simply omit this part of your presentation pack for the time being. But as soon as you have some jobs under your belt, create a list and use them to advantage.

You don’t need to list them alphabetically. On the contrary, you’ll want to name your big guns first to make a strong impression as quickly as possible. If you have some impressive clients, a simple list may be all you need. But if you’re still building up, or your customers are individuals or small organizations, you can add further information, such as the kind of work undertaken for each company.

If there is one element that will convince your prospects faster than anything else, it’s a great set of testimonials. Després de tot, it’s easy for you to make claims about yourself that are somewhat exaggerated. A potential client may be impressed by your résumé, but still unsure. But if you back up a strong résumé with rock-solid recommendations from existing clients, you’ve virtually closed the sale.

The trouble is, clients rarely send testimonials. If they think your work is great, you may get a ‘thank you’ call or two, but you are unlikely to get anything in writing. So how do you get a great testimonial? There’s only one way. Ask!

In many cases, a client will be happy to recommend your services. You just need to persuade them to put pen to paper – or finger to keyboard. The best way to do this is to send a letter, outlining your request, and including a self-addressed stamped envelope.

Wording the letter is a delicate matter, as you don’t want to put the client under undue pressure.

Per altra banda, if you don’t ask, you don’t get – it’s as simple as that. You might write something like this:

Dear Jessica,

Thanks for asking me to help with your recent projects, and I trust they are all progressing well.

I am currently updating my résumé and portfolio, and would like to include recent testimonials from satisfied clients. If you are happy with the work I have completed for you to date, it would be very helpful if you would consider writing a short testimonial.

Whilst I understand that you are busy, I am sure you appreciate this will help potential clients reach a decision more easily. Your cooperation would be much appreciated, but if you would prefer not to respond for any reason, please just discard this email.

I hope to work with you on many more projects in the future, and look forward to hearing from you soon.

Best wishes,

Your Name

If the proof of the pudding is in the eating, the proof of your expertise is in your samples.

Building up a good portfolio is an essential element in developing your career and how to promote yourself effectively. As time goes on, you will undertake an ever-wider range of projects, allowing you to build up a diverse portfolio. So whatever a client is looking for, there’s a growing chance that you will be able to demonstrate relevant expertise.

Having experience of exactly the right kind of work can be surprisingly important on how you promote yourself. Clients have an unfortunate habit of pigeonholing people and skills. Someone looking for a freelancer to take photographs for an annual report, per exemple, may demand a photographer with an impressive portfolio in this field. Although any professional photographer may be able to undertake the project with ease, those with no annual reports to show may never be considered.

Although this can be frustrating, it demonstrates the importance of keeping samples from every job you undertake. If you are involved in producing printed materials – magazines, brochures, adverts, etc. – be sure to get hold of a file copy for your records.

In many cases, you will have to go out of your way to get them, but it is important to persevere on how to promote yourself effectively. If you are, say, an interior designer or a landscape gardener, remember to take photos of every project, preferably both before and after.

Once you have a good portfolio, you can then select appropriate items to send to individual prospects, turning each pack you mail out into a personalized presentation.

The cover letter may be the last item you think about, but it will most likely be the first one com promocionar-se that your prospect reads. So you need to ensure that is well written and professional in approach. As in your profile, you need to emphasize the benefits, sell your skills and suggest a call to action.

Make sure the letter is personally addressed to the individual concerned – and triple check that you’ve spelt the name correctly. Names are very personal, and misspelling them is a sure fire way to kill a working relationship before it has even started.

If you have had contact with the prospect, either in person on the phone, try and make reference to something you discussed. This will help to establish that the letter is a personal response, not a standard reply.

A typical letter in response to a telephone inquiry might run as follows:

Dear John,

Thanks your enquiry regarding database consultancy services. As we discussed on the phone, I have considerable experience in this field, and would be free to work on your project from Monday the 15th.

I have undertaken similar work for hi-tech clients in the last two years, including a major project for Hewlett-Packard. The project sounds interesting and challenging, and would allow me to use my formal qualifications and practical experience to good advantage. I am committed to delivering excellent work, often to tight deadlines, and would welcome the opportunity to contribute to your success.

I hope the attached documents will provide all the information you need. But if you would like further information, please let me know. You can call me on 415 123 1234, or send an email to [email protected].

I look forward to hearing from you soon. Best wishes,

Your Name

So now you have all the materials for your presentation pack – profile, client list, testimonials and samples, plus a separate covering letter. If you’re going to send the package by mail, or deliver it personally to a prospect in a meeting, it’s worth investing in good-quality binding.

Again, first impressions count. A bundle of loose papers shoved into a folder won’t impress anyone. A wire-bound presentation with quality report covers shows a professional approach.

Nowadays, malgrat això, most business communication happens by email. This is a big advantage, as it means you can get your presentation pack to a prospect within minutes of your first contact. There’s a definite advantage to striking while the iron is hot – so make the most of it.

The simplest and most convenient way com promocionar-se and send your presentation pack is to use the covering letter as your email message, and add the other elements as attachments. But using attachments raises a couple of issues.

Firstly, if you have a number of samples to send, you could end up sending a long list of attachments which could be rather daunting for the prospect. You can resolve this by combining your profile, client list and testimonials into a single file, and keeping your samples to a sensible number. Three samples should be enough for most circumstances.

Secondly, there is the issue of file size. If you’re sending graphics files, presentations or Acrobat documents, downloading them could be a problem for your prospective client. Try to select smaller documents, or warn the prospect in advance. Alternatively, you could post them on the web, so that he can view them online without downloading.

Thirdly, and most significantly, there is the virus issue. Sending attachments is an easy way to accidentally forward a virus, and many people are rightly wary of opening attachments.

Of course, you should install the latest virus detection software on your computer, to minimize the risk of picking up an infection and passing it on. Trashing a prospects hard disk is not a great way to generate business.

Marketing your skills over the web is something we will address in more detail a little later. But as we are talking about presentation, we need to cover the subject briefly here.

Després de tot, creating your own website is the most effective way to showcase your skills. All the elements of your presentation pack can be included on your website, with as many samples as you feel are required. Photos, graphics, presentations and even programs can be uploaded for prospects to browse at their leisure.

Here again, you need to be sure of making a good impression. If customers find your site through a search engine or directory, per exemple, it will be their first point of contact. If you don’t achieve the right impact, they will hit the back button and try elsewhere.

OK. So you’ve created your presentation pack, you’ve launched your website, and now you’re ready to do business. Now let’s go out and make money.

El concepte de productivitat pot semblar bastant avorrit: una peça avorrida de gestió- parla si mai n'hi ha hagut. No obstant això, la productivitat que ets a l'hora de fer les coses és fonamental per a la teva rendibilitat com a persona.

Vam veure a la Fórmula de beneficis que el nombre d'hores que factura és un factor de "multiplicació".:

Ingressos = (tarifa horària x hores facturables) - costos
Això és, una petita millora en les hores facturables pot tenir un gran impacte, perquè el seu efecte es multiplica per la teva tarifa horària. No obstant això, només hi ha tantes hores a la setmana, i realment no voleu passar les nits i els caps de setmana esclavitzant per augmentar els vostres ingressos...

Aleshores, com augmentar el nombre d'hores facturables? Heu d'augmentar la vostra productivitat.

Ara això no vol dir que hagis de convertir-te en una màquina de treball, intentant fer diverses coses alhora, i no donar a cap tasca l'atenció que es mereix.

El que sí vol dir és que hauríeu d'aprendre a treure el màxim profit del vostre temps, utilitzant les hores que tens per aprofitar més.

I per fer-ho, has d'aprendre a valorar el teu temps.

M'agradaria saber qui va escriure això: realment posa el valor del temps en perspectiva:

Imagineu que hi ha un banc que abona el vostre compte cada matí $86,400.

No porta cap saldo del dia a dia. Cada vespre suprimeix qualsevol part del saldo que no hagis utilitzat durant el dia.

Què faries? Dibuixa-ho TOT, és clar! Cadascun de nosaltres té un banc així. El seu nom és TEMPS.

Cada matí, t'ho acredita 86,400 segons. Cada nit es cancel·la, com perdut, tot el que sigui, no heu invertit amb un bon propòsit. No porta cap equilibri. No permet cap descobert.

Cada dia t'obre un compte nou. Cada nit crema les restes del dia. Si no feu servir els dipòsits del dia, la pèrdua és teva. No hi ha marxa enrere. No hi ha cap sorteig contra el "demà". Has de viure en el present amb els dipòsits d'avui.

Invertiu-lo per obtenir-ne el màxim de salut, felicitat, i èxit! El rellotge està en marxa. Aprofiteu al màxim avui. Atresora cada moment que tens! I recordeu que el temps no espera ningú.

Ahir és història. Demà és un misteri. Avui és un regal. Per això s'anomena present!

(Autor desconegut)

Sovint tendim a considerar-los com un producte d'un sol ús. Si un complet desconegut et demanava que fiques la mà a la butxaca i li donés deu dòlars, molt probablement li donaria algunes paraules escollides. Però si us detenen deu minuts en un embús, és probable que ho traieu com un inconvenient menor.

Després de tot, no et va costar res excepte una mica de temps.

No obstant això, el temps és, amb diferència, la mercaderia més valuosa que tenim. Només en tenim una quantitat limitada, i si el malgastem, ha desaparegut per sempre. Recordeu-ho quan vengueu el vostre temps per hores, estàs subhastant la teva vida en trossos de mida petita.

No et venguis curt. Un error comú és calcular quant podríeu guanyar per hora en una feina a temps complet, sobre a 9-5 setmana laboral. Però el treball autònom és molt diferent de l'ocupació habitual. Com a empleat, et paguen només per aparèixer. Et paguen quan parles a la nevera d'aigua, visitar el lavabo, i fins i tot quan estàs malalt o de vacances.

Com a autònom, només et paguen per les hores que dediques a un client en concret. Tot el temps dedicat a les interrupcions, l'administració i els assumptes personals s'han de comptabilitzar de la seva butxaca.

Suposem que decidiu cobrar $50 una hora, i esperem treballar 40 hores a la setmana. Al principi això sembla força bé, eh, vas a fer el relleu $100,000 un any. Però quan comences a deduir el temps dedicat a les vacances i a la malaltia, trobeu que els vostres ingressos cauen bruscament. Després hi ha tot el temps dedicat a buscar feina, gestionar les teves finances, i tota la resta.

Quan hàgiu acabat de deduir totes aquestes despeses generals de xucla de temps, ho pots trobar, de mitjana, estàs guanyant més a prop $15 una hora. Això no és molt més del que podríeu guanyar a temps parcial a McDonalds.

Per tant, millorar la vostra productivitat pot tenir un impacte real en els vostres guanys. De fet, si podeu reclamar una hora addicional al dia en temps facturable, els teus guanys (a les $50 una hora) augmentaria en $13,000 al llarg d'un any.

I per recuperar aquesta hora extra, heu d'aprendre els secrets d'una gestió eficaç del temps.

Els secrets d'una gestió eficaç del temps Una bona gestió del temps no és una habilitat innata.

Tots treballem amb diferents graus d'ineficiència, lluitant per fer les coses, però distret contínuament per la vida quotidiana. Amb quina freqüència has començat el dia amb un únic objectiu en ment, però d'alguna manera va arribar al final del dia amb aquest objectiu encara fora de l'abast?

És un problema familiar, però la bona notícia és que es pot abordar. Effective time management is something that can be learned and developed.

If you’re a creative person, such as a writer or designer, you are more likely than most to have a problem with time management. Creative people tend to have fewer left-brain skills, and so find logical tasks such as time management more difficult.

That doesn’t mean you have an excuse for avoiding time management – it just means you need to work harder at it.

To start with, you need to understand what time management is, and – more importantly – what it’s not…

Time Management is not doing the wrong things quicker. That just gets us nowhere faster. Time Management is doing the right things.

So let’s take a look at the right things you need to do get things done.

Ets madrugador o noctàmbul?

Esbrinar quina hora del dia us convé millor pot tenir un gran impacte en la vostra productivitat.

Un dels grans avantatges de ser autònom és que tens més llibertat per triar l'horari laboral. No estàs lligat a a 9-5 horari de dilluns a divendres.

Així que preneu-vos una estona per analitzar quan són els vostres moments més productius. Si treballes de manera més eficient al matí, per exemple, Assegureu-vos que aquestes hores del matí estiguin lliures d'interrupcions, perquè aconsegueixis el màxim de rendiment en el menor temps possible.

Una hora de planificació us pot estalviar deu hores de fer.

Aquesta és una afirmació que val la pena tenir en compte. Així que en comptes de precipitar-se al dia amb només un pla d'acció vague, Preneu-vos prou temps per planificar el vostre horari del dia.

Prioritza les teves tasques, perquè us assegureu que es facin les coses realment importants. Sigues realista, malgrat això. Només hi ha tantes hores en un dia, i no faràs més només perquè hagis elaborat una llarga llista de "Per fer"..

Decidiu què realment cal fer aquest dia, què es pot fer de manera realista al dia, i crear un calendari que tingui en compte tots dos.

Quan estàs sota pressió per fer les coses, pot ser temptador permetre que els documents s'acumulin al vostre escriptori. Els pocs minuts necessaris per guardar les coses ordenadament sembla una interrupció innecessària.

Però quan el vostre espai de treball es desorganitza, la teva feina es pot confondre, també. Uns minuts a la recerca d'un fitxer aquí, a few minutes looking for a phone number there – before you know it, a big chunk of your day has been frittered away.

When you come across something that you don’t know how to deal with immediately, it’s easy to put it back into your ‘pending pile’. But the more times you handle each piece of paper, the more of your time is wasted.

Try to get into a habit of dealing with documents as they arrive. When you open your mail, remember the three D’s:

Deal with it

Dump it

Delegate it.

Make sure you apply one of the above to each piece of paper that crosses your desk, each email that arrives in your mailbox, and every item on your action list.

Putting things off until tomorrow doesn’t help – it just gives you an even larger ‘to do’ list to deal with in the morning. The more you put things off, the more impossible the task becomes.

If you don’t allocate a specific time for a task, it’s easy to find that the job takes more time than it reasonably should.

Instead of concentrating on the required project, you may find your thoughts wandering.

Returning that phone call or sharpening your pencils may suddenly seem to be much more important than getting on with your work.

To avoid losing valuable time in this way, learn to budget your time effectively. Allow yourself a sensible time to complete a certain task, and then ensure that you stick to it.

Don’t get lost too much in the detail. És millor continuar amb la feina i completar-la que quedar-se empantanada amb problemes i problemes menors.

Un dels problemes més grans de la gestió del temps és tractar les distraccions i les interrupcions.

Podeu començar el dia amb un conjunt d'objectius aparentment senzills, segur que les podreu completar totes amb temps de sobra.

I aleshores sona el telèfon. Un client necessita una modificació urgent d'un projecte recent. Comproveu el vostre correu electrònic i descobriu un problema que requereix atenció immediata, llavors arriba un lliurament i has d'assegurar-te que es tracta correctament.

Abans de saber-ho, hores de temps facturable s'esvaeixen.

Tot i que és gairebé impossible eliminar aquestes interrupcions del tot, pots minimitzar el dany. Deixa-ho clar quan estiguis treballant, no t'has de veure pertorbat per qüestions domèstiques habituals. Eviteu consultar el vostre correu electrònic fins que els vostres projectes prioritaris estiguin fora del camí. I obteniu un contestador automàtic o un servei de correu de veu per filtrar les vostres trucades mentre esteu ocupat.

El més important de tot, aprendre a dir "no". La gent només ho haurà d'aprendre durant el vostre horari laboral, simplement no esteu disponible per ajudar-vos amb assumptes que poden esperar fins més tard.

Quantes vegades has establert un propòsit d'Any Nou, només per haver-ne oblidat tot a mitjans de gener? Establir objectius professionals és una cosa. Aconseguir-los és una altra cosa. Tanmateix, si apliqueu els tres senzills consells següents, trobareu que és molt més fàcil assolir els vostres objectius.

Dir que vols guanyar més diners, or have a better lifestyle is all very well, but how do you measure your success? Instead of being vaguely ambitious, put specific figures on your goals. If you state that you want to earn $100,000 un any, then you have a specific target to aim for – and you will know exactly when you get there.

The simple act of committing your goals to paper is a major step towards achieving them. Once you have written them down, there is no doubt about what you are committing yourself to – it’s hard to argue with evidence in print.

A goal without a deadline is pretty meaningless. It’s easy to keep postponing a target that has a never-ending shelf life. Give yourself a deadline, and you will find that you work harder to hit it.

Research shows that 75% dels treballadors nord-americans es queixen regularment que estan cansats. Això no és massa sorprenent, ja que el treballador mitjà aparentment dorm menys de set hores a la nit. Així que la gran majoria de la gent comença el dia disparant amb només tres cilindres. No és estrany que la baixa productivitat sigui un problema tan constant.

Però empitjora. Alguns 40% dels treballadors salten l'esmorzar, i 39% perdre el dinar. I dels que sí aconsegueixen una pausa per dinar, la meitat es permeten 15 minuts o menys. Aquests són grans problemes, sobretot pel que fa a la gestió del temps. Si creieu que treballar a la nit, cremar l'espelma als dos extrems i perdre els àpats et fa un gran treballador, realment estàs perdent el punt.

La productivitat no depèn només de les hores que dediqueu, sinó també de la qualitat del treball que produïu. Si estàs cansat i no menges correctament, la seva productivitat caurà en picat. A mesura que el nivell de sucre en sang baixa, el teu cos t'allunya automàticament per estalviar energia. Afegiu-hi cansament, i també pots renunciar a tota pretensió de treballar. Els llums poden estar encesos, però probablement no hi hagi ningú a casa.

Aquest és el costat negatiu. Ara donem la volta a les coses i mirem el positiu. Augmentar la teva forma física pot tenir un efecte realment espectacular en la teva productivitat. No necessiteu que us digui què implica això: exercici regular, dormir prou, menjar aliments nutritius i establir una rutina amb la qual el seu cos es pugui familiaritzar.

No oblideu fer pauses regulars. El teu cos i la teva ment necessiten relaxar-se de tant en tant: no pots funcionar durant hores contínuament com una màquina.

Tots sabem que posar-se en forma és més fàcil de dir que de fer. Però si pots millorar el teu nivell de forma física, us sorprendrà l'impacte que això pot tenir en la vostra vida laboral. T'acostaràs cada dia fresc i amb més il·lusió. Trobareu més fàcil resoldre problemes, i aconseguiràs més coses del que mai has imaginat possible. Si mai hi va haver una manera d'aconseguir 25 hores de cada dia, fitness és això. Cuida la teva salut, i la teva riquesa es cuidarà per si sola.

La majoria, intenta assegurar-te que estàs fent una feina que t'agrada. D'aquesta manera, podràs gaudir del viatge com de la destinació. Thomas Edison va dir que no va fer mai un dia de feina a la seva vida: tot va ser divertit!

Sens dubte, aquesta és la millor manera d'aprofitar al màxim cada setmana de la teva vida laboral.