Ok, so you can’t wait to get started with your new career, but wait a minute!

The market may be ready for you, but you’re not yet ready for the market. If you want to capitalize on the opportunity, the way you present your services is of critical importance. They say you never get a second chance to make a first impression – so you have to make the first impression count.

Let’s say you decide to order some Christmas gifts from an online shop. It seems like a great way of saving time, so you look for a likely-sounding store in Yahoo! Gary’s Gift Grotto seems to fit the bill, so you click through.

Unfortunately, the site is so graphically intensive that it takes ages for the home page to load. When it eventually does, you discover that there is no ‘search’ facility to help you find the products you want. You try to browse through the listings, but several times you get a ‘Page not found’ error.

What are you going to do?

Will you persevere, figure out how to place an order and hope that Gary and his pals deliver in time for Christmas? Of course not. You’ll hit the ‘back’ button and move on to someone else.

Behind the scenes, it could be that Gary’s Gift Grotto is a wonderfully-efficient enterprise. They may offer the lowest prices, the largest stock, the fastest delivery times and the best customer service. But it’s all for nothing. The first impression didn’t cut the ice, and another customer bites the dust.

So how do you make a good first impression? The answer to that question lies in preparation. Before you launch into a marketing campaign, you need to think about how you and your service will be perceived by potential customers, and how you can turn that to advantage. If you can convey an image of professionalism and expertise from the first moment of contact, you are half way towards securing a contract.

With that in mind, let’s start with one of your most important marketing tools, and find out.

If a client is seriously interested in using your services, the first thing you will be asked to do is to forward your résumé. And here is the perfect opportunity to blow the prospect’s socks off and leave your competitors floundering.

No doubt you already have a résumé prepared, so now I’d like you to find a copy and examine it closely.

I bet I can tell you how it goes.

It probably offers a factual and orderly summary of every facet of your career to date, plus a list of your qualifications, hobbies, interests and aspirations. The structure is likely to be similar to this:

Is that about right? Great. This is what I want you to do…

Hold the pages with both hands at the top, the first finger and thumb of each hand gripping the paper at the center. Now pull your left hand towards your chest, while simultaneously pushing your right hand away. Continue this movement until you have ripped the pages completely in two. Crumple up the two parts and throw them in the trash…

Traditional résumés make great personal histories, but they’re no use for marketing. If you want to earn real money as a freelancer, you need a profile that really sells!

Imagine a McDonald’s radio ad that went something like this:

“McDonald’s Corporation has been in business since 1953 and now has over 200,000 restaurants worldwide. This fast-food chain is renowned for the consistent quality of its products and an enduring commitment to service.”

Nise, would that make you want to rush out and buy a Big Mac?

Chan eil, it certainly wouldn’t, you’re more likely to hear something like this.

“Try the new Triple Mega Mac, the biggest, juiciest burger you’ve ever tasted. Buy one today and get one free.”

Benefits, benefits and more benefits. This ad ‘sells the sizzle’, and shows you exactly what you get in return for your money – taste, quantity and value. Any information which doesn’t persuade the customer to buy is ruthlessly cut. Your résumé should be equally effective.

It’s your prime selling tool – your big chance to communicate the benefits of using you, instead of someone else. Leis an fhìrinn innse, a résumé alone isn’t enough. You need a hard-hitting presentation pack.

When you use a presentation pack, sales become much easier to achieve.

Gone are the days when clients will pour over your résumé, ask for more information then dither and hesitated some more.

When you send a pack by email or through the post, providing the prospect with all the information needed to make a decision. More often that not, you will get a call in reply saying:

Great! When can you start?

Usually, they will include:

A one-page personal profile

An up-to-date client list

A selection of relevant testimonials

A few samples of related work

A personalized covering letter.

Each of these is clearly focused, providing concise information that demonstrates why you would be ideal for the project in hand. Together, they provide a complete sales pitch that hammers home a wealth of important benefits.

This is the replacement for your traditional résumé. Remember that your prospective client is not looking for a long-term employee, but for a short-term solution to an immediate requirement. If things go well, it may turn out to be a long-term relationship, but that’s all in the future. Right now, the client wants to know if you can deliver a specific service with a high standard of quality.

And that’s why a conventional résumé just doesn’t work. Take a look back at Joe’s résumé, and consider the obstacles it presents for the prospect.

A – Hidden benefits

Joe’s résumé gets off to a poor start. The client wants to know what Joe can do, but instead Joe forces him to read through all his personal details. Contact details are important, gu dearbh, but here they are taking up prime selling space. The client won’t need contact information until he has read the document and decides to pursue things further.

Then we reach Joe’s career objective. Unfortunately, ge-tà, the client couldn’t care less what Joe wants to achieve. She’s only interested in her objective, and how you will help her achieve it. Anything else is simply a distraction.

Next we reach education. Having a relevant degree is a major asset, but having the right experience is even more critical. So a paragraph on education is slowing the prospect down, and increasing the chance that she will never get as far as reading about skills and experience.

B – No ‘sizzle’

Then we get to skills and experience, cunningly hidden under the heading Employment History. This heading is not only dull, it is again focused on Joe, and not on the customer.

A heading like Skills and Expertise would be more likely to attract her attention. But if the heading is dull, it’s nothing compared to the job descriptions.

The language is passive, and totally impersonal – not so much as an I to inject a little life and interest. What we have is simply an incredibly boring list of career steps.

C. Irrelevant information

Additional information? Who cares? Unless you can pick up on a point and show its relevance to the job in hand, you are simply wasting the prospects time, and increasing the chance of your résumé reaching the circular file.

D. Poor structure

Mu dheireadh thall, we reach ‘Computer Skills’. But as this is the real meat of the issue, why hide this section at the end?

The References section doesn’t belong here, either. If you’ve got good references, these should be included in the pack, so that the prospect has all supporting information to hand. We’ll look at this point again under ‘How to get great testimonials’.

So now we’ve seen what’s wrong with a traditional résumé, let’s see if we can do something better. Let’s build a personal profile page that really sells your skills and expertise.

The basic principles of selling remain the same, regardless of whether you’re selling baked beans or consultancy skills.

So we can take the most successful sales techniques used to market products worldwide, and apply them to your profile. And the most popular and successful approach to writing copy that sells is:

AIDA … which stands for … Attention … Interest … Desire … Action

It’s a simple formula, but still very effective. You aim to capture the prospects attention quickly, then stimulate interest by showing the benefits. You provide enough information to generate a desire for your service, then encourage them to take action by getting in touch.

In the case of your personal profile, you might use the AIDA formula to produce a structure like this:

Write a benefit-driven summary paragraph that captures attention. This will highlight your key strengths, and shows why you are the perfect choice for relevant projects.

Generate interest by listing your key skills and competencies in bullet point format, so that the prospect can immediately see what you have to offer.

Demonstrate the depth of these skills by showing how they have developed during the course of your career, creating a desire to find out more.

Encourage the prospect to take immediate action by providing all necessary contact details at the end of your profile.

I think I’ll give him call, just in case I redesign my corporate database. So what have we done? Well, we have:

Replaced the rather dull word résumé with profile, which suggests a more interesting document

Supported this with a subheading, Freelance Programmer and
Database Consultant, so that the prospect can see exactly what skills are on offer

Stressed the benefits to the client in the summary (deliver quality work your projects remain on schedule)

Written in the first person (I can)

Used active, positive language (deliver, help, gained, offer)

Supported the claims with facts (degree, relevant experience)

Mentioned major clients, to reassure the prospect

Demonstrated appropriate experience through recent projects

Ended with a ‘call to action’ and key contact details.

A strong client list is perhaps one of the most valuable assets you can acquire during your freelance career. A wide selection of clients shows that you have a broad range of experience. And if you can name some well-respected organizations in your list, you will immediately be taken more seriously as a potential freelance.

Of course, if you’re just setting out on your freelance career, you will not have many clients to list. If that’s the case, simply omit this part of your presentation pack for the time being. But as soon as you have some jobs under your belt, create a list and use them to advantage.

You don’t need to list them alphabetically. On the contrary, you’ll want to name your big guns first to make a strong impression as quickly as possible. If you have some impressive clients, a simple list may be all you need. But if you’re still building up, or your customers are individuals or small organizations, you can add further information, such as the kind of work undertaken for each company.

If there is one element that will convince your prospects faster than anything else, it’s a great set of testimonials. An dèidh a h-uile nì, it’s easy for you to make claims about yourself that are somewhat exaggerated. A potential client may be impressed by your résumé, but still unsure. But if you back up a strong résumé with rock-solid recommendations from existing clients, you’ve virtually closed the sale.

The trouble is, clients rarely send testimonials. If they think your work is great, you may get a ‘thank you’ call or two, but you are unlikely to get anything in writing. So how do you get a great testimonial? There’s only one way. Ask!

In many cases, a client will be happy to recommend your services. You just need to persuade them to put pen to paper – or finger to keyboard. The best way to do this is to send a letter, outlining your request, and including a self-addressed stamped envelope.

Wording the letter is a delicate matter, as you don’t want to put the client under undue pressure.

Air an làimh eile, if you don’t ask, you don’t get – it’s as simple as that. You might write something like this:

Dear Jessica,

Thanks for asking me to help with your recent projects, and I trust they are all progressing well.

I am currently updating my résumé and portfolio, and would like to include recent testimonials from satisfied clients. If you are happy with the work I have completed for you to date, it would be very helpful if you would consider writing a short testimonial.

Whilst I understand that you are busy, I am sure you appreciate this will help potential clients reach a decision more easily. Your cooperation would be much appreciated, but if you would prefer not to respond for any reason, please just discard this email.

I hope to work with you on many more projects in the future, and look forward to hearing from you soon.

Best wishes,

Your Name

If the proof of the pudding is in the eating, the proof of your expertise is in your samples.

Building up a good portfolio is an essential element in developing your career and how to promote yourself effectively. As time goes on, you will undertake an ever-wider range of projects, allowing you to build up a diverse portfolio. So whatever a client is looking for, there’s a growing chance that you will be able to demonstrate relevant expertise.

Having experience of exactly the right kind of work can be surprisingly important on how you promote yourself. Clients have an unfortunate habit of pigeonholing people and skills. Someone looking for a freelancer to take photographs for an annual report, Mar eisimpleir, may demand a photographer with an impressive portfolio in this field. Although any professional photographer may be able to undertake the project with ease, those with no annual reports to show may never be considered.

Although this can be frustrating, it demonstrates the importance of keeping samples from every job you undertake. If you are involved in producing printed materials – magazines, brochures, adverts, etc. – be sure to get hold of a file copy for your records.

In many cases, you will have to go out of your way to get them, but it is important to persevere on how to promote yourself effectively. If you are, say, an interior designer or a landscape gardener, remember to take photos of every project, preferably both before and after.

Once you have a good portfolio, you can then select appropriate items to send to individual prospects, turning each pack you mail out into a personalized presentation.

The cover letter may be the last item you think about, but it will most likely be the first one mar a bhrosnaicheas tu thu fhèin that your prospect reads. So you need to ensure that is well written and professional in approach. As in your profile, you need to emphasize the benefits, sell your skills and suggest a call to action.

Make sure the letter is personally addressed to the individual concerned – and triple check that you’ve spelt the name correctly. Names are very personal, and misspelling them is a sure fire way to kill a working relationship before it has even started.

If you have had contact with the prospect, either in person on the phone, try and make reference to something you discussed. This will help to establish that the letter is a personal response, not a standard reply.

A typical letter in response to a telephone inquiry might run as follows:

Dear John,

Thanks your enquiry regarding database consultancy services. As we discussed on the phone, I have considerable experience in this field, and would be free to work on your project from Monday the 15th.

I have undertaken similar work for hi-tech clients in the last two years, including a major project for Hewlett-Packard. The project sounds interesting and challenging, and would allow me to use my formal qualifications and practical experience to good advantage. I am committed to delivering excellent work, often to tight deadlines, and would welcome the opportunity to contribute to your success.

I hope the attached documents will provide all the information you need. But if you would like further information, please let me know. You can call me on 415 123 1234, or send an email to [email protected].

I look forward to hearing from you soon. Best wishes,

Your Name

So now you have all the materials for your presentation pack – profile, client list, testimonials and samples, plus a separate covering letter. If you’re going to send the package by mail, or deliver it personally to a prospect in a meeting, it’s worth investing in good-quality binding.

Again, first impressions count. A bundle of loose papers shoved into a folder won’t impress anyone. A wire-bound presentation with quality report covers shows a professional approach.

Nowadays, ge-tà, most business communication happens by email. This is a big advantage, as it means you can get your presentation pack to a prospect within minutes of your first contact. There’s a definite advantage to striking while the iron is hot – so make the most of it.

The simplest and most convenient way mar a bhrosnaicheas tu thu fhèin and send your presentation pack is to use the covering letter as your email message, and add the other elements as attachments. But using attachments raises a couple of issues.

Firstly, if you have a number of samples to send, you could end up sending a long list of attachments which could be rather daunting for the prospect. You can resolve this by combining your profile, client list and testimonials into a single file, and keeping your samples to a sensible number. Three samples should be enough for most circumstances.

Secondly, there is the issue of file size. If you’re sending graphics files, presentations or Acrobat documents, downloading them could be a problem for your prospective client. Try to select smaller documents, or warn the prospect in advance. Alternatively, you could post them on the web, so that he can view them online without downloading.

Thirdly, and most significantly, there is the virus issue. Sending attachments is an easy way to accidentally forward a virus, and many people are rightly wary of opening attachments.

Of course, you should install the latest virus detection software on your computer, to minimize the risk of picking up an infection and passing it on. Trashing a prospects hard disk is not a great way to generate business.

Marketing your skills over the web is something we will address in more detail a little later. But as we are talking about presentation, we need to cover the subject briefly here.

An dèidh a h-uile nì, creating your own website is the most effective way to showcase your skills. All the elements of your presentation pack can be included on your website, with as many samples as you feel are required. Photos, graphics, presentations and even programs can be uploaded for prospects to browse at their leisure.

Here again, you need to be sure of making a good impression. If customers find your site through a search engine or directory, Mar eisimpleir, it will be their first point of contact. If you don’t achieve the right impact, they will hit the back button and try elsewhere.

OK. So you’ve created your presentation pack, you’ve launched your website, and now you’re ready to do business. Now let’s go out and make money.

Is dòcha gu bheil bun-bheachd cinneasachd caran dòrainneach - pìos riaghlaidh dòrainneach- labhair ma bha aon riamh ann. Ach tha cho cinneasach sa tha thu a thaobh a bhith a’ dèanamh rudan deatamach airson do phrothaid mar neach.

Chunnaic sinn anns an fhoirmle prothaid gu bheil an àireamh de dh’uairean a bhios tu a’ pàigheadh ​​airson a bhith na fhactar ‘iomadachaidh’:

Teachd a-steach = (ìre san uair x uairean billable) - cosgaisean
S e sin, faodaidh leasachadh beag ann an uairean billable buaidh mhòr a thoirt, oir tha a bhuaidh air a meudachadh leis an ìre san uair agad. Ach chan eil ach na h-uimhir de dh'uairean ann an seachdain, agus chan eil thu dha-rìribh ag iarraidh do chuid oidhcheannan agus deireadh-sheachdainean a chaitheamh a’ slaodadh air falbh gus do theachd-a-steach àrdachadh…

Mar sin ciamar a mheudaicheas tu an àireamh de dh'uairean billable agad? Feumaidh tu do chinneasachd àrdachadh.

A-nis chan eil sin a 'ciallachadh gum feum thu tionndadh gu inneal obrach, feuchainn ri grunn rudan a dhèanamh aig an aon àm, agus gun an aire a tha airidh air a thoirt do aon obair.

Is e a tha e a’ ciallachadh gum bu chòir dhut ionnsachadh mar a gheibh thu a’ chuid as fheàrr às an ùine agad, a’ cleachdadh na h-uairean feumaidh tu barrachd buannachd fhaighinn.

Agus airson sin a dhèanamh, feumaidh tu ionnsachadh gus luach a chuir air an ùine agad.

Tha mi a’ guidhe gum biodh fios agam cò sgrìobh seo - tha e dha-rìribh a’ cur luach ùine ann an sealladh:

Smaoinich gu bheil banca ann a bheir creideas don chunntas agad gach madainn $86,400.

Chan eil e a 'giùlan thairis air cothromachadh bho latha gu latha. Gach feasgar cuir às do phàirt sam bith den chothromachadh nach do chleachd thu tron ​​​​latha.

Dè dhèanadh tu? Tarraing a-mach A H-UILE, gu dearbh! Tha a leithid de bhanca aig gach fear againn. Is e TIME an t-ainm a th’ air.

A h-uile madainn, tha e gad chreidsinn 86,400 diogan. Gach oidhche bidh e a 'sgrìobhadh dheth, mar chall, ge bith dè an seo cha do shoirbhich leat tasgadh a dhèanamh gu deagh adhbhar. Bidh e a 'giùlan thairis gun chothromachadh. Chan eil e a’ ceadachadh cus thar-tharraing.

Gach latha bidh e a’ fosgladh cunntas ùr dhut. Gach oidhche bidh e a’ losgadh fuigheall an latha. Mura cleachd thu tasgaidhean an latha, is leatsa an call. Chan eil dol air ais. Chan eil tarraing sam bith an aghaidh “amàireach.” Feumaidh tu a bhith beò san latha an-diugh air tasgaidhean an latha an-diugh.

Dèan tasgadh ann gus am faigh thu bhuaithe an ìre as fheàrr ann an slàinte, sonas, agus soirbheachadh! Tha an uaireadair a’ ruith. Dèan an fheum as fheàrr den latha an-diugh. Dèan ionmhas gach mionaid a th’ agad! Agus cuimhnich nach eil ùine a 'feitheamh ri duine sam bith.

An-dè tha eachdraidh. Is e dìomhaireachd a th’ ann a-màireach. Is e tiodhlac a th’ ann an-diugh. Sin as coireach gur e an latha an-diugh a chanar ris!

(Ùghdar neo-aithnichte)

Bidh sinn tric a 'smaoineachadh orra mar stuth cuidhteasach. Ma dh’ iarr coigreach iomlan ort do làmh a chuir nad phòcaid agus deich dolar a thoirt dha, tha e glè choltach gun toireadh tu beagan fhaclan roghainn dha nan àite. Ach ma thèid do chumail suas ann an taga trafaic airson deich mionaidean, tha e coltach gun cuir thu dheth e mar mhì-ghoireas beag.

An dèidh a h-uile nì, cha do chosg e dad dhut ach beagan ùine.

Ach is e ùine am bathar as luachmhoire a th’ againn. Chan eil againn ach beagan dheth, agus ma chailleas sinn e, tha e air falbh gu bràth. Cuimhnich sin nuair a reic thu an ùine agad san uair, tha thu a’ ropadh far do bheatha ann am pìosan beaga bìodach.

Na reic thu fhèin goirid. Is e mearachd cumanta obrachadh a-mach dè a dh’ fhaodadh tu a chosnadh san uair aig obair làn-ùine, thairis air a 9-5 seachdain obrach. Ach tha obair neo-cheangailte gu math eadar-dhealaichte bho chosnadh àbhaisteach. Mar neach-obrach, gheibh thu pàigheadh ​​​​dìreach airson tionndadh suas. Tha thu a’ faighinn pàigheadh ​​nuair a bhios tu a’ cabadaich aig an fhuaradair uisge, tadhal air an t-seòmar fois - agus eadhon nuair a tha thu tinn no air saor-làithean.

Mar neach-obrach saor-thoileach, chan fhaigh thu pàigheadh ​​​​ach airson na h-uairean a chuir thu a-steach airson neach-dèiligidh sònraichte. A h-uile ùine air a chaitheamh air brisidhean, feumar cunntas a thoirt air cùisean rianachd agus pearsanta a-mach às do phòcaid fhèin.

Canaidh sinn gu bheil thu a’ co-dhùnadh cosgais $50 uair, agus an dùil ri obair 40 uair san t-seachdain. An toiseach tha seo a’ coimhead math gu leòr - hey, tha thu a’ dol a dhèanamh thairis $100,000 bliadhna. Ach nuair a thòisicheas tu a 'toirt air falbh ùine air a chosg air saor-làithean agus tinneas, gheibh thu an teachd a-steach agad a’ tuiteam gu mòr. An uairsin tha an ùine gu lèir air a thoirt seachad airson obair a lorg, a’ riaghladh d’ ionmhas, agus a h-uile càil eile.

Mun àm a tha thu deiseil a bhith a’ toirt air falbh na cosgaisean-suaicheantais seo gu lèir, faodaidh tu sin a lorg, gu cuibheasach, tha thu a 'cosnadh nas fhaisge $15 uair. Chan eil sin mòran a bharrachd na dh’ fhaodadh tu a chosnadh pàirt-ùine ann an McDonalds.

Mar sin faodaidh leasachadh do chinneasachd buaidh mhòr a thoirt air do chosnadh. Leis an fhìrinn innse, mas urrainn dhut uair a bharrachd fhaighinn air ais san latha ann an ùine billable, do chosnadh (aig $50 uair) meudachadh le $13,000 thairis air bliadhna.

Agus airson an uair a bharrachd sin fhaighinn air ais, feumaidh tu na dìomhaireachdan mu riaghladh ùine èifeachdach ionnsachadh.

Na dìomhaireachdan mu riaghladh ùine èifeachdach Chan e sgil dhùthchasach a th’ ann an deagh riaghladh ùine.

Bidh sinn uile ag obair le diofar ìrean de neo-èifeachdas, a’ strì airson rudan a choileanadh, ach an-còmhnaidh air a tharraing le beatha làitheil. Dè cho tric ‘s a tha thu air an latha a thòiseachadh le aon amas nad inntinn, ach thàinig dòigh air choireigin gu deireadh an latha leis an amas sin fhathast a-mach à ruigsinn?

Tha e na dhuilgheadas eòlach, ach is e an deagh naidheachd gum faodar dèiligeadh ris. Tha riaghladh ùine èifeachdach na rud a ghabhas ionnsachadh agus a leasachadh.

Ma tha thu nad neach cruthachail, leithid sgrìobhadair no dealbhaiche, tha thu nas dualtaiche na a’ mhòr-chuid duilgheadas a bhith agad le riaghladh ùine. Mar as trice bidh nas lugha de sgilean eanchainn clì aig daoine cruthachail, agus mar sin lorg gnìomhan loidsigeach leithid riaghladh ùine nas duilghe.

Chan eil sin a’ ciallachadh gu bheil leisgeul agad airson riaghladh ùine a sheachnadh - tha e dìreach a’ ciallachadh gum feum thu a bhith ag obair nas cruaidhe air.

Airson tòiseachadh le, feumaidh tu tuigsinn dè a th’ ann an riaghladh ùine, agus - nas cudromaiche - dè nach eil ...

Chan eil Riaghladh Ùine a’ dèanamh na rudan ceàrr nas luaithe. Chan eil sin dìreach gar faighinn gu àite sam bith nas luaithe. Tha Riaghladh Ùine a’ dèanamh na rudan ceart.

Mar sin bheir sinn sùil air na rudan ceart a dh’ fheumas tu a dhèanamh gus rudan a dhèanamh.

An e eun tràth a th’ annad neo comhachag-oidhche?

Faodaidh faighinn a-mach dè an àm den latha as freagarraiche dhut buaidh mhòr a thoirt air do chinneasachd.

Is e aon de na buannachdan mòra a tha ann a bhith nad neach-obrach saor-thoileach gu bheil barrachd saorsa agad a thaobh do roghainn uairean obrach. Chan eil thu ceangailte ri a 9-5 clàr-ama bho Diluain gu Dihaoine.

Mar sin gabh beagan ùine airson mion-sgrùdadh a dhèanamh nuair a tha na h-amannan as cinneasaiche agad. Ma tha thu ag obair nas èifeachdaiche sa mhadainn, Mar eisimpleir, dèan cinnteach gu bheil na h-uairean maidne sin saor bho bhriseadh, gus am faigh thu an rud as fheàrr a dhèanamh anns an ùine as giorra a tha comasach.

Faodaidh uair a thìde de phlanadh deich uairean a thìde de dhèanamh a shàbhaladh dhut.

Is e sin aithris as fhiach aire a thoirt dha. Mar sin an àite ruith a-steach don latha agad le dìreach plana gnìomh neo-shoilleir, gabh ùine gu leòr airson do chlàr-ama airson an latha a dhealbhadh.

Dèan prìomhachas air na gnìomhan agad, gus dèanamh cinnteach gun tèid na rudan fìor chudromach a choileanadh. Bi fìrinneach, ge-tà. Chan eil ach uiread de dh'uairean ann an latha, agus chan fhaigh thu barrachd a dhèanamh dìreach leis gu bheil thu air liosta fhada ‘Ri Dèan’ a dhealbh.

Dèan co-dhùnadh dè dha-rìribh a dh’ fheumar a dhèanamh air an latha sin, dè a ghabhas dèanamh gu fìrinneach san latha, agus cruthaich clàr-ama a bheir aire don dà chuid.

Nuair a tha thu fo chuideam rudan a dhèanamh, faodaidh e a bhith tàmailteach leigeil le sgrìobhainnean cruinneachadh air an deasg agad. Tha na beagan mhionaidean a chaidh a thoirt airson rudan a chuir air falbh gu sgiobalta a’ coimhead mar bhriseadh neo-riatanach.

Ach nuair a dh'fhàsas an t-àite-obrach agad neo-eagraichte, faodaidh an obair agad a bhith meallta, cuideachd. Beagan mhionaidean a 'sealg airson faidhle an seo, beagan mhionaidean a’ coimhead airson àireamh fòn an sin – mus bi fios agad air, tha pìos mòr den latha agad air a chuir às.

Nuair a thig thu tarsainn air rudeigin nach eil fios agad mar a dhèiligeas tu ris sa bhad, tha e furasta a chuir air ais anns a’ ‘chrann feitheamh’ agad. Ach mar as motha a bhios tu a’ làimhseachadh gach pìos pàipear, mar as motha a thèid an ùine agad a chaitheamh.

Feuch ri bhith cleachdte ri bhith a’ dèiligeadh ri sgrìobhainnean nuair a ruigeas iad. Nuair a dh'fhosglas tu do phost-d, cuimhnich air na tri D:

Dèilig ris

Dump e

Tiomnaidh e.

Dèan cinnteach gun cuir thu aon de na tha gu h-àrd an sàs anns gach pìos pàipear a tha a’ dol tarsainn air an deasg agad, gach post-d a thig a-steach don bhogsa puist agad, agus gach nì air an liosta ghnìomhan agad.

Cha chuidich e bhith a’ cur rudan dheth gus a-màireach - tha e dìreach a’ toirt dhut liosta ‘ri dhèanamh’ eadhon nas motha airson dèiligeadh ris sa mhadainn. Mar as motha a chuireas tu rudan dheth, is ann as do-dhèanta a bhios an obair.

Mura toir thu seachad ùine shònraichte airson gnìomh, tha e furasta faighinn a-mach gu bheil an obair a’ toirt barrachd ùine na bu chòir dha reusanta.

An àite a bhith ag amas air a’ phròiseact a tha a dhìth, is dòcha gu lorg thu do smuaintean a’ falbh.

Is dòcha gu bheil e tòrr nas cudromaiche gu h-obann a bhith a’ tilleadh a’ ghairm fòn sin no a’ geurachadh do pheansailean na bhith a’ faighinn air adhart leis an obair agad.

Gus nach caill thu ùine luachmhor san dòigh seo, ionnsaich buidseit do chuid ùine gu h-èifeachdach. Thoir ùine ciallach dhut fhèin airson gnìomh sònraichte a choileanadh, agus an uairsin dèan cinnteach gun cùm thu ris.

Na caill cus anns a’ mhion-fhiosrachadh. Tha e nas fheàrr a dhol air adhart leis an obair agus a chrìochnachadh na bhith air do shàrachadh le duilgheadasan beaga agus cùisean.

Is e aon de na duilgheadasan as motha a thaobh riaghladh ùine dèiligeadh ri buairidhean agus brisidhean.

Faodaidh tu an latha a thòiseachadh le seata amasan a tha coltach gu sìmplidh, misneachail gun urrainn dhut iad uile a chrìochnachadh le ùine gu saor.

Agus an uairsin bidh am fòn a 'bualadh. Feumaidh neach-dèiligidh atharrachadh èiginneach air pròiseact o chionn ghoirid. Bheir thu sùil air a’ phost-d agad agus lorgaidh tu duilgheadas a dh’ fheumas aire sa bhad, an uairsin thig lìbhrigeadh agus feumaidh tu dèanamh cinnteach gun tèid dèiligeadh gu ceart ris.

Mus bi fios agad air, tha uairean de thìde billable a’ sleamhnachadh air falbh.

Ged a tha e cha mhòr do-dhèanta a leithid de bhriseadh a ghearradh a-mach gu tur, faodaidh tu am milleadh a lughdachadh. Dèan soilleir nuair a tha thu ag obair, you are not to be disrupted by ordinary domestic issues. Avoid checking your email until your priority projects are out of the way. And get an answering machine or voice mail service to screen your calls while you are busy.

Most important of all, learn to say ‘no’. People will just have to learn that during your working hours, you are simply not available to help with matters that can wait until later.

How many times have you set a New Year’s resolution, only to have forgotten all about it by mid-January? Setting career goals is one thing. Achieving them is something else altogether. Yet if you apply the following three simple tips, you will find that it is much easier to attain your goals.

Saying that you want to earn more money, no tha dòigh-beatha nas fheàrr agad uile gu math, ach ciamar a thomhaiseas tu do shoirbheachadh? An àite a bhith neo-shoilleir àrd-amasach, cuir àireamhan sònraichte air na h-amasan agad. Ma tha thu ag ràdh gu bheil thu airson a chosnadh $100,000 bliadhna, an uairsin tha targaid sònraichte agad airson a bhith ag amas - agus bidh fios agad cuin a ruigeas tu ann.

Tha an gnìomh sìmplidh a bhith a’ gealltainn na h-amasan agad gu pàipear na cheum mòr a dh’ ionnsaigh an coileanadh. Aon uair 's gu bheil thu air an sgrìobhadh sìos, chan eil teagamh sam bith mu na tha thu a’ gealltainn dhut fhèin – tha e duilich argamaid a dhèanamh le fianais ann an clò.

Tha amas gun cheann-latha gu math gun bhrìgh. Tha e furasta cumail a’ cur dheth targaid aig a bheil beatha sgeilp gun chrìoch. Thoir ceann-latha dhut fhèin, agus gheibh thu a-mach gu bheil thu ag obair nas cruaidhe gus a bhualadh.

Tha rannsachadh a’ sealltainn sin 75% bidh luchd-obrach Ameireaganach a’ gearain gu cunbhalach gu bheil iad sgìth. Chan eil seo ro iongantach, oir tha e coltach gum faigh an neach-obrach cuibheasach nas lugha na seachd uairean a thìde de chadal gach oidhche. Mar sin bidh a’ mhòr-chuid de dhaoine a’ tòiseachadh an latha a’ losgadh air dìreach trì siolandairean. Chan iongnadh gu bheil droch chinneasachd na chùis leantainneach.

Ach tha e a’ fàs nas miosa. cuid 40% de dhaoine a tha ag obair leum air bracaist, agus 39% caill lòn. Agus den fheadhainn a bhios a’ riaghladh fois airson lòn, leigeadh leth leo fèin 15 mionaidean no nas lugha. Tha iad sin nan duilgheadasan mòra, gu h-àraidh nuair a tha riaghladh ùine an sàs. Ma tha thu a’ smaoineachadh sin ag obair oidhcheannan fadalach, Le bhith a’ losgadh a’ choinnle aig gach ceann agus a’ call biadh bidh thu nad neach-obrach cruaidh, tha thu dha-rìribh ag ionndrainn a’ phuing.

Tha cinneasachd an urra chan ann a-mhàin air na h-uairean a chuir thu a-steach, ach cuideachd air càileachd na h-obrach a nì thu. Ma tha thu sgìth agus nach eil thu ag ithe ceart, thèid do chinneasachd sìos. Mar a bhios an ìre siùcair fala agad a 'tuiteam, bidh do bhodhaig gu fèin-ghluasadach gad shlaodadh gus lùth a shàbhaladh. Cuir sgìths a bharrachd air seo, agus is dòcha gu bheil thu cuideachd a 'toirt seachad a h-uile coltas gu bheil thu ag obair. Faodaidh na solais a bhith air, ach is dòcha nach eil duine aig an taigh.

Sin an taobh àicheil. A-nis leig dhuinn rudan a thionndadh timcheall agus coimhead air an fheadhainn adhartach. Faodaidh àrdachadh do fallaineachd buaidh mhòr a thoirt air do chinneasachd. Chan fheum thu mi innse dhut dè tha sin a’ ciallachadh – eacarsaich cunbhalach, faighinn gu leòr cadal, ag ithe biadh beathachail agus a’ stèidheachadh gnàth-chleachdadh air am bi do bhodhaig eòlach.

Na dì-chuimhnich fois a ghabhail gu cunbhalach. Feumaidh do bhodhaig agus d’ inntinn fois a ghabhail bho àm gu àm - chan urrainn dhut obrachadh airson uairean a-thìde mar inneal.

Tha fios againn uile gu bheil e nas fhasa faighinn ann an cumadh na chaidh a dhèanamh. Ach mas urrainn dhut an ìre fallaineachd agad a leasachadh, bidh iongnadh ort mun bhuaidh a dh’ fhaodadh a bhith aig seo air do bheatha obrach. Thig thu faisg air a h-uile latha às ùr agus le barrachd dealas. Bidh e nas fhasa dhut duilgheadasan fhuasgladh, agus nì thu barrachd na bha thu a-riamh a’ smaoineachadh a bha comasach. Nam biodh dòigh air faighinn a-riamh 25 uairean a-mach gach latha, fallaineachd a th' ann. Thoir aire do do shlàinte, agus bheir do shaoibhreas cùram dhith fèin.

A 'mhòr-chuid, feuch ri dèanamh cinnteach gu bheil thu a’ dèanamh obair a tha a’ còrdadh riut. Mar sin, faodaidh tu an turas a mhealtainn a bharrachd air an ceann-uidhe. Thuirt Tòmas Edison nach do rinn e obair latha a-riamh na bheatha - bha e spòrsail!

Is cinnteach gur e sin an dòigh as fheàrr air a’ chuid as fheàrr fhaighinn bho gach seachdain de do bheatha obrach.