Ok, so you can’t wait to get started with your new career, but wait a minute!

The market may be ready for you, but you’re not yet ready for the market. If you want to capitalize on the opportunity, the way you present your services is of critical importance. They say you never get a second chance to make a first impression – so you have to make the first impression count.

Let’s say you decide to order some Christmas gifts from an online shop. It seems like a great way of saving time, so you look for a likely-sounding store in Yahoo! Gary’s Gift Grotto seems to fit the bill, so you click through.

Unfortunately, the site is so graphically intensive that it takes ages for the home page to load. When it eventually does, you discover that there is no ‘search’ facility to help you find the products you want. You try to browse through the listings, but several times you get a ‘Page not found’ error.

What are you going to do?

Will you persevere, figure out how to place an order and hope that Gary and his pals deliver in time for Christmas? Of course not. You’ll hit the ‘back’ button and move on to someone else.

Behind the scenes, it could be that Gary’s Gift Grotto is a wonderfully-efficient enterprise. They may offer the lowest prices, the largest stock, the fastest delivery times and the best customer service. But it’s all for nothing. The first impression didn’t cut the ice, and another customer bites the dust.

So how do you make a good first impression? The answer to that question lies in preparation. Before you launch into a marketing campaign, you need to think about how you and your service will be perceived by potential customers, and how you can turn that to advantage. If you can convey an image of professionalism and expertise from the first moment of contact, you are half way towards securing a contract.

With that in mind, let’s start with one of your most important marketing tools, and find out.

If a client is seriously interested in using your services, the first thing you will be asked to do is to forward your résumé. And here is the perfect opportunity to blow the prospect’s socks off and leave your competitors floundering.

No doubt you already have a résumé prepared, so now I’d like you to find a copy and examine it closely.

I bet I can tell you how it goes.

It probably offers a factual and orderly summary of every facet of your career to date, plus a list of your qualifications, hobbies, interests and aspirations. The structure is likely to be similar to this:

Is that about right? Great. This is what I want you to do…

Hold the pages with both hands at the top, the first finger and thumb of each hand gripping the paper at the center. Now pull your left hand towards your chest, while simultaneously pushing your right hand away. Continue this movement until you have ripped the pages completely in two. Crumple up the two parts and throw them in the trash…

Traditional résumés make great personal histories, but they’re no use for marketing. If you want to earn real money as a freelancer, you need a profile that really sells!

Imagine a McDonald’s radio ad that went something like this:

“McDonald’s Corporation has been in business since 1953 and now has over 200,000 restaurants worldwide. This fast-food chain is renowned for the consistent quality of its products and an enduring commitment to service.”

Tam sim no, would that make you want to rush out and buy a Big Mac?

Tsis muaj, it certainly wouldn’t, you’re more likely to hear something like this.

“Try the new Triple Mega Mac, the biggest, juiciest burger you’ve ever tasted. Buy one today and get one free.”

Benefits, benefits and more benefits. This ad ‘sells the sizzle’, and shows you exactly what you get in return for your money – taste, quantity and value. Any information which doesn’t persuade the customer to buy is ruthlessly cut. Your résumé should be equally effective.

It’s your prime selling tool – your big chance to communicate the benefits of using you, instead of someone else. Qhov tseeb, a résumé alone isn’t enough. You need a hard-hitting presentation pack.

When you use a presentation pack, sales become much easier to achieve.

Gone are the days when clients will pour over your résumé, ask for more information then dither and hesitated some more.

When you send a pack by email or through the post, providing the prospect with all the information needed to make a decision. More often that not, you will get a call in reply saying:

Great! When can you start?

Usually, they will include:

A one-page personal profile

An up-to-date client list

A selection of relevant testimonials

A few samples of related work

A personalized covering letter.

Each of these is clearly focused, providing concise information that demonstrates why you would be ideal for the project in hand. Together, they provide a complete sales pitch that hammers home a wealth of important benefits.

This is the replacement for your traditional résumé. Remember that your prospective client is not looking for a long-term employee, but for a short-term solution to an immediate requirement. If things go well, it may turn out to be a long-term relationship, but that’s all in the future. Right now, the client wants to know if you can deliver a specific service with a high standard of quality.

And that’s why a conventional résumé just doesn’t work. Take a look back at Joe’s résumé, and consider the obstacles it presents for the prospect.

A – Hidden benefits

Joe’s résumé gets off to a poor start. The client wants to know what Joe can do, but instead Joe forces him to read through all his personal details. Contact details are important, tau kawg, but here they are taking up prime selling space. The client won’t need contact information until he has read the document and decides to pursue things further.

Then we reach Joe’s career objective. Unfortunately, txawm li cas los xij, the client couldn’t care less what Joe wants to achieve. She’s only interested in her objective, and how you will help her achieve it. Anything else is simply a distraction.

Next we reach education. Having a relevant degree is a major asset, but having the right experience is even more critical. So a paragraph on education is slowing the prospect down, and increasing the chance that she will never get as far as reading about skills and experience.

B – No ‘sizzle’

Then we get to skills and experience, cunningly hidden under the heading Employment History. This heading is not only dull, it is again focused on Joe, and not on the customer.

A heading like Skills and Expertise would be more likely to attract her attention. But if the heading is dull, it’s nothing compared to the job descriptions.

The language is passive, and totally impersonal – not so much as an I to inject a little life and interest. What we have is simply an incredibly boring list of career steps.

C. Irrelevant information

Additional information? Who cares? Unless you can pick up on a point and show its relevance to the job in hand, you are simply wasting the prospects time, and increasing the chance of your résumé reaching the circular file.

D. Poor structure

Thaum kawg, we reach ‘Computer Skills’. But as this is the real meat of the issue, why hide this section at the end?

The References section doesn’t belong here, either. If you’ve got good references, these should be included in the pack, so that the prospect has all supporting information to hand. We’ll look at this point again under ‘How to get great testimonials’.

So now we’ve seen what’s wrong with a traditional résumé, let’s see if we can do something better. Let’s build a personal profile page that really sells your skills and expertise.

The basic principles of selling remain the same, regardless of whether you’re selling baked beans or consultancy skills.

So we can take the most successful sales techniques used to market products worldwide, and apply them to your profile. And the most popular and successful approach to writing copy that sells is:

AIDA … which stands for … Attention … Interest … Desire … Action

It’s a simple formula, but still very effective. You aim to capture the prospects attention quickly, then stimulate interest by showing the benefits. You provide enough information to generate a desire for your service, then encourage them to take action by getting in touch.

In the case of your personal profile, you might use the AIDA formula to produce a structure like this:

Write a benefit-driven summary paragraph that captures attention. This will highlight your key strengths, and shows why you are the perfect choice for relevant projects.

Generate interest by listing your key skills and competencies in bullet point format, so that the prospect can immediately see what you have to offer.

Demonstrate the depth of these skills by showing how they have developed during the course of your career, creating a desire to find out more.

Encourage the prospect to take immediate action by providing all necessary contact details at the end of your profile.

I think I’ll give him call, just in case I redesign my corporate database. So what have we done? Zoo, we have:

Replaced the rather dull word résumé with profile, which suggests a more interesting document

Supported this with a subheading, Freelance Programmer and
Database Consultant, so that the prospect can see exactly what skills are on offer

Stressed the benefits to the client in the summary (deliver quality work your projects remain on schedule)

Written in the first person (I can)

Used active, positive language (deliver, help, gained, offer)

Supported the claims with facts (degree, relevant experience)

Mentioned major clients, to reassure the prospect

Demonstrated appropriate experience through recent projects

Ended with a ‘call to action’ and key contact details.

A strong client list is perhaps one of the most valuable assets you can acquire during your freelance career. A wide selection of clients shows that you have a broad range of experience. And if you can name some well-respected organizations in your list, you will immediately be taken more seriously as a potential freelance.

Of course, if you’re just setting out on your freelance career, you will not have many clients to list. If that’s the case, simply omit this part of your presentation pack for the time being. But as soon as you have some jobs under your belt, create a list and use them to advantage.

You don’t need to list them alphabetically. On the contrary, you’ll want to name your big guns first to make a strong impression as quickly as possible. If you have some impressive clients, a simple list may be all you need. But if you’re still building up, or your customers are individuals or small organizations, you can add further information, such as the kind of work undertaken for each company.

If there is one element that will convince your prospects faster than anything else, it’s a great set of testimonials. Tom qab tag nrho, it’s easy for you to make claims about yourself that are somewhat exaggerated. A potential client may be impressed by your résumé, but still unsure. But if you back up a strong résumé with rock-solid recommendations from existing clients, you’ve virtually closed the sale.

The trouble is, clients rarely send testimonials. If they think your work is great, you may get a ‘thank you’ call or two, but you are unlikely to get anything in writing. So how do you get a great testimonial? There’s only one way. Ask!

In many cases, a client will be happy to recommend your services. You just need to persuade them to put pen to paper – or finger to keyboard. The best way to do this is to send a letter, outlining your request, and including a self-addressed stamped envelope.

Wording the letter is a delicate matter, as you don’t want to put the client under undue pressure.

Ntawm qhov tod tes, if you don’t ask, you don’t get – it’s as simple as that. You might write something like this:

Dear Jessica,

Thanks for asking me to help with your recent projects, and I trust they are all progressing well.

I am currently updating my résumé and portfolio, and would like to include recent testimonials from satisfied clients. If you are happy with the work I have completed for you to date, it would be very helpful if you would consider writing a short testimonial.

Whilst I understand that you are busy, I am sure you appreciate this will help potential clients reach a decision more easily. Your cooperation would be much appreciated, but if you would prefer not to respond for any reason, please just discard this email.

I hope to work with you on many more projects in the future, and look forward to hearing from you soon.

Best wishes,

Koj Lub Npe

If the proof of the pudding is in the eating, the proof of your expertise is in your samples.

Building up a good portfolio is an essential element in developing your career and how to promote yourself effectively. As time goes on, you will undertake an ever-wider range of projects, allowing you to build up a diverse portfolio. So whatever a client is looking for, there’s a growing chance that you will be able to demonstrate relevant expertise.

Having experience of exactly the right kind of work can be surprisingly important on how you promote yourself. Clients have an unfortunate habit of pigeonholing people and skills. Someone looking for a freelancer to take photographs for an annual report, piv txwv, may demand a photographer with an impressive portfolio in this field. Although any professional photographer may be able to undertake the project with ease, those with no annual reports to show may never be considered.

Although this can be frustrating, it demonstrates the importance of keeping samples from every job you undertake. If you are involved in producing printed materials – magazines, brochures, adverts, lwm. – be sure to get hold of a file copy for your records.

In many cases, you will have to go out of your way to get them, but it is important to persevere on how to promote yourself effectively. If you are, say, an interior designer or a landscape gardener, remember to take photos of every project, preferably both before and after.

Once you have a good portfolio, you can then select appropriate items to send to individual prospects, turning each pack you mail out into a personalized presentation.

The cover letter may be the last item you think about, but it will most likely be the first one yuav ua li cas txhawb koj tus kheej that your prospect reads. So you need to ensure that is well written and professional in approach. As in your profile, you need to emphasize the benefits, sell your skills and suggest a call to action.

Make sure the letter is personally addressed to the individual concerned – and triple check that you’ve spelt the name correctly. Names are very personal, and misspelling them is a sure fire way to kill a working relationship before it has even started.

If you have had contact with the prospect, either in person on the phone, try and make reference to something you discussed. This will help to establish that the letter is a personal response, not a standard reply.

A typical letter in response to a telephone inquiry might run as follows:

Dear John,

Thanks your enquiry regarding database consultancy services. As we discussed on the phone, I have considerable experience in this field, and would be free to work on your project from Monday the 15th.

I have undertaken similar work for hi-tech clients in the last two years, including a major project for Hewlett-Packard. The project sounds interesting and challenging, and would allow me to use my formal qualifications and practical experience to good advantage. I am committed to delivering excellent work, often to tight deadlines, and would welcome the opportunity to contribute to your success.

I hope the attached documents will provide all the information you need. But if you would like further information, please let me know. You can call me on 415 123 1234, or send an email to joebensam@hotmail.com.

I look forward to hearing from you soon. Best wishes,

Koj Lub Npe

So now you have all the materials for your presentation pack – profile, client list, testimonials and samples, plus a separate covering letter. If you’re going to send the package by mail, or deliver it personally to a prospect in a meeting, it’s worth investing in good-quality binding.

Again, first impressions count. A bundle of loose papers shoved into a folder won’t impress anyone. A wire-bound presentation with quality report covers shows a professional approach.

Nowadays, txawm li cas los xij, most business communication happens by email. This is a big advantage, as it means you can get your presentation pack to a prospect within minutes of your first contact. There’s a definite advantage to striking while the iron is hot – so make the most of it.

The simplest and most convenient way yuav ua li cas txhawb koj tus kheej and send your presentation pack is to use the covering letter as your email message, and add the other elements as attachments. But using attachments raises a couple of issues.

Firstly, if you have a number of samples to send, you could end up sending a long list of attachments which could be rather daunting for the prospect. You can resolve this by combining your profile, client list and testimonials into a single file, and keeping your samples to a sensible number. Three samples should be enough for most circumstances.

Secondly, there is the issue of file size. If you’re sending graphics files, presentations or Acrobat documents, downloading them could be a problem for your prospective client. Try to select smaller documents, or warn the prospect in advance. Alternatively, you could post them on the web, so that he can view them online without downloading.

Thirdly, and most significantly, there is the virus issue. Sending attachments is an easy way to accidentally forward a virus, and many people are rightly wary of opening attachments.

Of course, you should install the latest virus detection software on your computer, to minimize the risk of picking up an infection and passing it on. Trashing a prospects hard disk is not a great way to generate business.

Marketing your skills over the web is something we will address in more detail a little later. But as we are talking about presentation, we need to cover the subject briefly here.

Tom qab tag nrho, creating your own website is the most effective way to showcase your skills. All the elements of your presentation pack can be included on your website, with as many samples as you feel are required. Photos, graphics, presentations and even programs can be uploaded for prospects to browse at their leisure.

Here again, you need to be sure of making a good impression. If customers find your site through a search engine or directory, piv txwv, it will be their first point of contact. If you don’t achieve the right impact, they will hit the back button and try elsewhere.

OK. So you’ve created your presentation pack, you’ve launched your website, and now you’re ready to do business. Now let’s go out and make money.

Lub tswv yim ntawm kev tsim khoom yuav zoo li dull - ib qho tho txawv ntawm kev tswj hwm- tham yog tias puas muaj ib tug. Txawm li cas los xij koj ua tau zoo npaum li cas ntawm kev ua tiav yog qhov tseem ceeb rau koj cov txiaj ntsig zoo li ib tus neeg.

Peb pom nyob rau hauv Daim Ntawv Ua Nyiaj Tau Los uas cov sij hawm koj tau them nqi yog qhov 'multiplication':

Cov nyiaj tau los = (ib teev tus nqi x billable teev) - nqi
Qhov ntawd yog, kev txhim kho me me hauv cov sij hawm them nqi tuaj yeem muaj kev cuam tshuam loj, vim tias nws cov txiaj ntsig tau muab ntau ntxiv los ntawm koj tus nqi teev. Txawm li cas los xij tsuas muaj ntau teev hauv ib lub lis piam, thiab koj tsis xav siv koj yav tsaus ntuj thiab hnub so ua qhev kom nce koj cov nyiaj tau los ...

Yog li yuav ua li cas koj nce koj cov sij hawm them nqi? Koj yuav tsum nce koj cov khoom tsim tau.

Tam sim no tsis tau txhais hais tias koj yuav tsum tig mus rau hauv lub tshuab ua haujlwm, sim ua ob peb yam ib zaug, thiab tsis muab ib txoj hauj lwm uas nws tsim nyog tau txais.

Nws txhais li cas yog tias koj yuav tsum kawm yuav ua li cas kom tau ntau tshaj ntawm koj lub sijhawm, siv cov sij hawm koj yuav tsum tau ntau dua kom zoo dua.

Thiab kom ua li ntawd, koj yuav tsum kawm kom muaj nuj nqis rau koj lub sijhawm.

Kuv xav tias kuv paub leej twg sau qhov no - nws yeej muab lub sijhawm rau qhov kev xav:

Xav txog tias muaj ib lub txhab nyiaj uas muab koj tus as khauj txhua tag kis nrog $86,400.

Nws nqa dhau tsis muaj qhov sib npaug ntawm ib hnub rau ib hnub. Txhua yav tsaus ntuj tshem tawm ib feem ntawm qhov nyiaj tshuav uas koj siv tsis tau thaum nruab hnub.

Koj yuav ua li cas? Kos tawm tag nrho nws, tau kawg! Peb txhua tus muaj lub txhab nyiaj zoo li no. Nws lub npe yog TIME.

Txhua tag kis sawv ntxov, nws credits koj nrog 86,400 vib nas this. Txhua hmo nws sau tawm, raws li ploj, dab tsi ntawm qhov no koj tau ua tsis tau zoo los nqis peev rau lub hom phiaj zoo. Nws nqa tsis muaj qhov sib npaug. Nws tso cai tsis muaj nyiaj dhau los.

Txhua hnub nws qhib ib tus account tshiab rau koj. Txhua hmo nws hlawv cov seem ntawm hnub. Yog tias koj tsis siv lub hnub tso nyiaj, qhov poob yog koj li. Tsis muaj rov qab los. Tsis muaj kev kos duab tawm tsam "tag kis." Koj yuav tsum nyob hauv lub sijhawm tam sim no ntawm kev tso nyiaj niaj hnub no.

Peev nws thiaj li tau txais los ntawm nws qhov zoo tshaj plaws hauv kev noj qab haus huv, kev zoo siab, thiab kev vam meej! Lub moos khiav. Ua ntau tshaj niaj hnub no. Khoom muaj nqis txhua lub sijhawm uas koj muaj! Thiab nco ntsoov tias lub sijhawm tos tsis muaj leej twg.

Nag hmo yog keeb kwm. Tag kis yog qhov tsis paub. Hnub no yog khoom plig. Tias yog vim li cas nws thiaj li hu ua tam sim no!

(Tus sau tsis paub)

Peb feem ntau xav tias lawv yog cov khoom siv pov tseg. Yog hais tias ib tug neeg txawv teb chaws hais kom koj muab koj txhais tes rau hauv koj lub hnab ris thiab muab kaum daus las rau nws, koj yuav tau muab nws ob peb lo lus xaiv xwb. Tab sis yog hais tias koj tau tuav nyob rau hauv lub tsheb jam rau kaum feeb, koj yuav tau txhuam nws tawm raws li qhov tsis yooj yim me me.

Tom qab tag nrho, nws tsis raug nqi dab tsi rau koj tsuas yog lub sijhawm me ntsis.

Txawm li cas los xij, lub sijhawm yog nyob deb ntawm cov khoom tseem ceeb tshaj plaws uas peb muaj. Peb tsuas muaj qhov txwv ntawm nws, thiab yog tias peb pov tseg, nws mus ib txhis. Nco ntsoov tias thaum koj muag koj lub sijhawm los ntawm ib teev, koj tab tom auctioning tawm koj lub neej nyob rau hauv tom-loj chunks.

Tsis txhob muag koj tus kheej luv luv. Ib qho yuam kev feem ntau yog xam seb koj tuaj yeem khwv tau npaum li cas hauv ib teev ntawm txoj haujlwm puv sijhawm, hla ib 9-5 lub lim tiam ua haujlwm. Tab sis kev ua haujlwm ywj pheej txawv heev rau kev ua haujlwm tsis tu ncua. Raws li tus neeg ua haujlwm, koj tau txais nyiaj tsuas yog tig mus. Koj tau txais nyiaj thaum koj sib tham ntawm lub tshuab dej txias, mus saib hauv chav dej - thiab txawm tias thaum koj muaj mob lossis so haujlwm.

Raws li ib tug freelancer, koj tsuas tau them nyiaj rau cov sij hawm uas koj muab rau ib tus neeg siv khoom. Txhua lub sijhawm siv los cuam tshuam, kev tswj hwm thiab tus kheej cov teeb meem yuav tsum raug suav tawm ntawm koj lub hnab ris.

Cia peb hais tias koj txiav txim siab them nqi $50 ib teev, thiab cia siab tias yuav ua haujlwm 40 teev ib asthiv. Thaum xub thawj qhov no zoo nkauj heev - nyob, koj yuav ua tau $100,000 ib xyoo. Tab sis thaum koj pib txiav lub sij hawm siv rau hnub so thiab mob, koj pom koj cov nyiaj tau los poob qis heev. Tom qab ntawd muaj txhua lub sijhawm mob siab rau nrhiav haujlwm, tswj koj cov nyiaj txiag, thiab lwm yam.

Los ntawm lub sijhawm koj tau ua tiav txiav tawm tag nrho lub sijhawm no-nqus nyiaj siv ua haujlwm, koj yuav pom qhov ntawd, nyob nruab nrab, koj khwv tau ze dua $15 ib teev. Qhov ntawd tsis ntau tshaj li koj tuaj yeem khwv tau ib nrab sijhawm hauv McDonalds.

Yog li kev txhim kho koj cov khoom tsim tau tuaj yeem cuam tshuam rau koj cov nyiaj tau los. Qhov tseeb, yog tias koj tuaj yeem rov qab tau ib teev ntxiv hauv ib hnub hauv lub sijhawm them nqi, koj cov nyiaj khwv tau los (ntawm $50 ib teev) yuav nce los ntawm $13,000 nyob rau hauv ib xyoos.

Thiab kom tau lub sijhawm ntxiv ntawd rov qab, koj yuav tsum kawm cov secrets ntawm kev tswj lub sij hawm zoo.

Lub secrets ntawm kev tswj lub sij hawm zoo tswj lub sij hawm zoo tsis yog ib tug innate txawj.

Peb txhua tus ua haujlwm nrog ntau qib ntawm kev ua haujlwm tsis zoo, tawm tsam kom ua tiav, tab sis pheej raug cuam tshuam los ntawm lub neej niaj hnub. Ntau npaum li cas koj tau pib hnub nrog ib lub hom phiaj hauv siab, txawm li cas los xij mus txog qhov kawg ntawm hnub nrog lub hom phiaj tseem tsis ncav cuag?

Nws yog ib qho teeb meem paub, tab sis txoj xov zoo yog tias nws tuaj yeem daws tau. Kev tswj lub sijhawm zoo yog ib yam uas tuaj yeem kawm thiab tsim kho.

Yog tias koj yog ib tus neeg muaj tswv yim, xws li tus kws sau ntawv lossis tus tsim qauv, koj muaj feem ntau dua li muaj teeb meem nrog kev tswj xyuas lub sijhawm. Cov neeg muaj tswv yim zoo li muaj kev txawj ntse sab laug tsawg dua, thiab thiaj li nrhiav tau cov hauj lwm zoo xws li kev tswj lub sij hawm nyuaj dua.

Qhov ntawd tsis tau txhais hais tias koj muaj kev zam txim rau zam kev tswj lub sijhawm - nws tsuas yog txhais tau tias koj yuav tsum tau ua haujlwm hnyav dua rau nws.

Pib nrog, koj yuav tsum nkag siab tias kev tswj lub sijhawm yog dab tsi, thiab - qhov tseem ceeb tshaj - dab tsi nws tsis yog ...

Lub Sijhawm Tswjhwm tsis ua qhov yuam kev sai dua. Qhov ntawd tsuas yog ua rau peb tsis nyob qhov twg sai dua. Lub Sijhawm Tswjhwm yog ua qhov yog.

Yog li cia peb saib cov khoom zoo uas koj yuav tsum ua kom ua tiav.

Koj puas yog ib tug noog thaum ntxov los yog hmo ntuj owl?

Nrhiav seb lub sij hawm ntawm hnub twg haum koj zoo tshaj plaws tuaj yeem cuam tshuam loj rau koj cov khoom tsim tau.

Ib qho txiaj ntsig loj ntawm kev ua haujlwm ywj pheej yog tias koj muaj kev ywj pheej ntau dua li koj xaiv cov sijhawm ua haujlwm. Koj tsis khi rau ib 9-5 teem caij txij hnub Monday txog Friday.

Yog li siv sijhawm los txheeb xyuas thaum twg koj lub sijhawm ua tau zoo tshaj plaws. Yog tias koj ua haujlwm zoo dua thaum sawv ntxov, piv txwv, xyuas kom cov teev sawv ntxov no tsis muaj kev cuam tshuam, yog li koj tau ua tiav ntau tshaj plaws hauv lub sijhawm luv tshaj plaws.

Ib teev ntawm kev npaj yuav cawm koj kaum teev ntawm kev ua.

Nov yog ib nqe lus uas tsim nyog yuav tsum tau ceeb toom. Yog li es tsis txhob maj rau hauv koj lub hnub nrog tsuas yog ib txoj kev npaj ua haujlwm tsis meej, siv sijhawm txaus los npaj koj lub sijhawm rau hnub.

Ua ntej koj cov dej num, kom koj paub tseeb tias qhov tseem ceeb tiag tiag ua tiav. Ua tiag, txawm li cas los xij. Tsuas muaj ntau teev hauv ib hnub xwb, thiab koj yuav tsis ua tiav ntau dua vim tias koj tau kos npe ntev 'To Do'.

Txiav txim siab seb yuav tsum ua dab tsi rau hnub ntawd, dab tsi realistically yuav ua tau nyob rau hauv lub hnub, thiab tsim ib lub sij hawm uas yuav siv ob qho tib si rau hauv tus account.

Thaum koj raug kev nyuaj siab kom ua tiav, nws tuaj yeem ntxias kom tso cai rau cov ntaub ntawv los ntawm koj lub rooj. Ob peb feeb muab cov khoom tso tseg kom zoo zoo li qhov tsis tsim nyog cuam tshuam.

Tab sis thaum koj qhov chaw ua haujlwm ua tsis zoo, koj txoj haujlwm tuaj yeem ua muddled, ib yam nkaus. Ob peb feeb mus yos hav zoov rau ib daim ntawv ntawm no, ob peb feeb nrhiav tus xov tooj nyob ntawd – ua ntej koj paub nws, ib qho loj ntawm koj lub hnub tau frittered tam sim ntawd.

Thaum koj ntsib ib yam dab tsi uas koj tsis paub yuav ua li cas nrog tam sim ntawd, Nws yog ib qho yooj yim los muab nws rov qab rau hauv koj 'pile tseem tos'. Tab sis ntau zaus koj lis txhua daim ntawv, qhov ntau ntawm koj lub sijhawm yog nkim.

Sim ua tus cwj pwm ntawm kev soj ntsuam nrog cov ntaub ntawv thaum lawv tuaj txog. Thaum koj qhib koj cov ntawv, nco ntsoov peb D:

Deal nrog nws

Muab pov tseg

Delegate nws.

Nco ntsoov tias koj siv ib qho ntawm cov saum toj no rau txhua daim ntawv uas hla koj lub rooj, txhua tus email uas tuaj txog hauv koj lub mailbox, thiab txhua yam khoom hauv koj daim ntawv teev npe.

Muab cov khoom tso tseg kom txog rau tag kis tsis pab - nws tsuas yog muab rau koj ntau dua 'ua' daim ntawv los daws thaum sawv ntxov. Qhov ntau koj muab cov khoom tawm, qhov ua tsis tau ntau txoj haujlwm ua.

Yog tias koj tsis faib lub sijhawm tshwj xeeb rau kev ua haujlwm, Nws yog ib qho yooj yim kom pom tias txoj hauj lwm yuav siv sij hawm ntau dua li qhov nws xav tau.

Tsis txhob xav txog qhov yuav tsum tau ua, koj tuaj yeem pom koj cov kev xav wandering.

Kev xa rov qab hu xov tooj los yog ua kom koj cov xaum nrawm nrawm yuav zoo li tseem ceeb dua li kev ua haujlwm ntawm koj txoj haujlwm.

Txhawm rau kom tsis txhob poob lub sijhawm tseem ceeb ntawm txoj kev no, kawm siv nyiaj koj lub sij hawm kom zoo. Cia koj tus kheej muaj lub sijhawm tsim nyog los ua kom tiav ib txoj haujlwm, thiab tom qab ntawd xyuas kom meej tias koj lo rau nws.

Tsis txhob poob ntau dhau ntawm qhov nthuav dav. Nws yog qhov zoo dua los ua haujlwm thiab ua tiav nws dua li ua rau muaj teeb meem me me thiab teeb meem.

Ib qho teeb meem loj tshaj plaws ntawm kev tswj lub sijhawm yog kev cuam tshuam nrog kev cuam tshuam thiab cuam tshuam.

Koj tuaj yeem pib hnub nrog ib qho yooj yim zoo li cov hom phiaj, ntseeg siab tias koj tuaj yeem ua tiav lawv txhua lub sijhawm.

Thiab ces lub xov tooj rings. Tus neeg siv khoom xav tau kev hloov kho sai rau qhov project tsis ntev los no. Koj xyuas koj tus email thiab nrhiav tau ib qho teeb meem uas yuav tsum tau saib xyuas tam sim ntawd, tom qab ntawd kev xa khoom tuaj txog thiab koj yuav tsum xyuas kom meej tias qhov ntawd tau ua tiav.

Ua ntej koj paub nws, cov sij hawm them nqi yuav poob mus.

Txawm hais tias nws yuav luag tsis tuaj yeem txiav tawm cov kev cuam tshuam zoo li no, koj tuaj yeem txo qhov kev puas tsuaj. Qhia kom meej tias thaum koj ua haujlwm, koj yuav tsum tsis txhob cuam tshuam los ntawm cov teeb meem hauv tsev. Tsis txhob tshawb xyuas koj tus email kom txog thaum koj cov haujlwm tseem ceeb tsis raug. Thiab tau txais lub tshuab teb lossis lub suab xa ntawv los tshuaj xyuas koj cov xov tooj thaum koj tsis khoom.

Qhov tseem ceeb tshaj plaws, kawm hais 'tsis yog'. Cov neeg tsuas yog yuav tsum kawm qhov ntawd thaum koj ua haujlwm, koj tsuas yog tsis muaj los pab nrog cov teeb meem uas tuaj yeem tos txog tom qab.

Muaj pes tsawg zaus koj tau teem caij rau Xyoo Tshiab, tsuas yog tsis nco qab tag nrho txog nws los ntawm ib nrab Lub Ib Hlis? Teem lub hom phiaj ua haujlwm yog ib yam. Kev ua tiav lawv yog lwm yam tag nrho. Tsis tau yog tias koj siv peb lub tswv yim yooj yim hauv qab no, koj yuav pom tias nws yooj yim dua kom ua tiav koj lub hom phiaj.

Hais tias koj xav tau nyiaj ntxiv, los yog muaj lub neej zoo dua yog txhua yam zoo heev, tab sis koj ntsuas koj txoj kev vam meej li cas? Es tsis txhob ua vaguely ambitious, muab cov duab tshwj xeeb rau koj lub hom phiaj. Yog koj hais tias koj xav khwv tau $100,000 ib xyoo, tom qab ntawd koj muaj lub hom phiaj tshwj xeeb los tsom rau - thiab koj yuav paub meej thaum koj mus txog qhov ntawd.

Txoj cai yooj yim ntawm kev cog lus koj lub hom phiaj rau ntawv yog ib kauj ruam tseem ceeb ntawm kev ua tiav lawv. Thaum koj tau sau lawv lawm, tsis muaj kev tsis ntseeg txog yam koj tau cog lus rau koj tus kheej - nws nyuaj rau kev sib cav nrog cov pov thawj hauv luam.

Lub hom phiaj tsis muaj hnub kawg yog qhov tsis muaj qab hau zoo nkauj. Nws yog ib qho yooj yim kom ncua lub hom phiaj uas muaj lub neej tsis muaj qhov kawg. Muab sijhawm rau koj tus kheej, thiab koj yuav pom tias koj ua haujlwm hnyav dua los ntaus nws.

Kev tshawb fawb qhia tias 75% ntawm cov neeg ua haujlwm Asmeskas tsis tu ncua yws tias lawv nkees. Qhov no tsis yog qhov xav tsis thoob, raws li tus neeg ua haujlwm nruab nrab pom tau tias tau pw tsawg dua xya teev ib hmo. Yog li feem coob ntawm cov neeg pib hnub tua ntawm peb lub tog raj kheej xwb. Tsis xav tias kev tsim khoom tsis zoo yog qhov teeb meem tsis tu ncua.

Tab sis nws yuav zuj zus. Ib txhia 40% ntawm cov neeg ua hauj lwm hla pluas tshais, thiab 39% nco noj su. Thiab ntawm cov uas tswj kev so noj su, ib nrab tso cai rau lawv tus kheej 15 feeb los yog tsawg dua. Cov no yog cov teeb meem loj, tshwj xeeb tshaj yog qhov kev tswj xyuas lub sijhawm muaj kev txhawj xeeb. Yog koj xav tias ua hauj lwm lig, hlawv tswm ciab ntawm ob qho tag nrho thiab cov zaub mov uas ploj lawm ua rau koj ua haujlwm nyuaj, koj yeej nco qhov point.

Productivity tsis yog nyob ntawm cov sij hawm uas koj muab tso rau hauv, tab sis kuj nyob ntawm qhov zoo ntawm kev ua haujlwm uas koj tsim. Yog tias koj nkees thiab noj tsis zoo, koj productivity yuav poob. Raws li koj cov ntshav-qabzib poob qis, koj lub cev cia li qeeb koj kom txuag tau lub zog. Ntxiv kev nkees rau saum no, thiab koj tuaj yeem tso tseg txhua qhov kev dag ntxias ntawm kev ua haujlwm. Lub teeb yuav nyob rau, tab sis tej zaum tsis muaj leej twg nyob hauv tsev.

Qhov ntawd yog qhov tsis zoo. Tam sim no cia peb tig txhua yam thiab saib qhov zoo. Kev ua kom koj lub cev muaj zog tuaj yeem muaj txiaj ntsig zoo rau koj cov khoom tsim tau. Koj tsis xav kom kuv qhia rau koj tias qhov no ua rau - kev tawm dag zog tsis tu ncua, pw tsaug zog txaus, noj zaub mov zoo thiab tsim kom muaj ib txoj hauv kev uas koj lub cev tuaj yeem paub txog.

Tsis txhob hnov ​​qab mus so tsis tu ncua. Koj lub cev thiab lub siab yuav tsum tau so ib ntus - koj tsis tuaj yeem ua haujlwm tau ntau teev tas li zoo li lub tshuab.

Peb txhua tus paub tias kev ua kom zoo yog yooj yim hais dua li ua. Tab sis yog tias koj tuaj yeem txhim kho koj qib kev qoj ib ce, koj yuav xav tsis thoob ntawm qhov cuam tshuam qhov no tuaj yeem muaj rau koj lub neej ua haujlwm. Koj yuav mus rau txhua hnub tshiab thiab nrog kev txaus siab ntau dua. Koj yuav pom tias nws yooj yim dua los daws cov teeb meem, thiab koj yuav tau ua tiav ntau dua li qhov koj xav tau. Yog tias muaj ib txoj hauv kev kom tau 25 teev tawm ntawm txhua hnub, Fit yog. Saib xyuas koj kev noj qab haus huv, thiab koj cov nyiaj txiag yuav saib xyuas nws tus kheej.

Feem ntau, sim xyuas kom meej tias koj tab tom ua haujlwm uas koj nyiam. Txoj kev ntawd, koj tuaj yeem txaus siab rau txoj kev taug thiab qhov chaw. Thomas Edison tau hais tias nws tsis tau ua ib hnub ua haujlwm hauv nws lub neej - txhua yam kev lom zem!

Qhov ntawd muaj tseeb yog txoj hauv kev zoo tshaj plaws kom tau txais ntau tshaj plaws los ntawm txhua lub lim tiam ntawm koj lub neej ua haujlwm.