Ua ntej yuav nce hauv internet, Cov lag luam feem ntau nyob ntawm kev lag luam offline tactics. Raws li lub vev xaib nthuav dav, ntau lub lag luam ventured online los ntawm kev tsim ib lub website los sawv cev rau lawv lub tuam txhab. Cov chaw no tau tsim los rau qib siab hauv kev tshawb fawb xyaw rau cov ntsiab lus tshwj xeeb.
Piv txwv li, tus kws kho hniav nyob hauv Long Island, NY, yuav tsim ib lub vev xaib uas siv cov ntsiab lus "tus kws kho hniav hauv Long Island" thiab sim kom tau txais lwm lub vev xaib los tshaj tawm cov ntawv txuas rov qab rau nws lub vev xaib txhawm rau ua kom tshawb fawb xyaw xws li Google qhia lub vev xaib hauv cov txiaj ntsig thaum cov neeg tshawb xyuas lub vev xaib ntaus cov ntsiab lus ntawd.. Qhov no yog hu ua SEO, los yog "search engine optimization".
Nrhiav lub vev xaib ua lag luam sai sai tsis txaus rau ntau tus neeg tshawb nrhiav online, leej twg xav tsis tau tsuas yog nrhiav tus kws kho hniav hauv Long Island, tab sis kom paub seb tib neeg tau hais dab tsi txog tus kws kho hniav kev coj ua. Tshawb xyuas cov chaw nthuav dav thoob plaws lub vev xaib, tab sis cov no tau yooj yim manipulated los ntawm cov lag luam tshaj tawm cov kev tshuaj xyuas zoo rau lawv tus kheej thiab kev tshuaj xyuas tsis zoo txog lawv cov neeg sib tw.
Ntau thiab ntau tus neeg siv internet pib tig mus rau qhov chaw sib tham kom tau txais lub sijhawm tiag tiag, cov ntaub ntawv ncaj ncees txog kev lag luam hauv zos los ntawm lawv cov phooj ywg. Cov kev sib raug zoo platforms teb los ntawm kev ua rau lawv cov vev xaib ntau tus phooj ywg siv rau kev lag luam. Kev nkag ncaj qha rau cov neeg siv khoom thiab cov qauv yooj yim ntawm kev sib cuam tshuam ua rau cov chaw sib raug zoo yog qhov chaw zoo tshaj plaws los nyiam cov neeg siv khoom tshiab, cov neeg siv khoom lossis cov neeg mob.
Raws li Tus Thawj Saib Xyuas Kev Lag Luam Hauv Zej Zog koj yuav coj cov txuj ci thiab cov cuab yeej uas koj kawm hauv chav kawm no thiab muag lawv rau cov lag luam hauv online thiab offline los pab lawv txhim kho lawv cov kev lag luam hauv online uas twb muaj lawm lossis tau txais online, thiab nce thiab khiav.
Koj yuav tau txais cov nyiaj tau los ntawm txhua tus neeg siv khoom, raws li cov kev pabcuam koj yuav muab rau lawv txuas ntxiv mus. Thaum koj loj hlob koj txoj kev lag luam koj yuav outsource qee yam haujlwm rau Virtual Assistants (Cov neeg uas koj siv remotely los ua haujlwm nyuaj, thaum koj tswj kev sib raug zoo nrog koj cov neeg siv khoom). Koj yuav siv social media platforms zoo li Facebook, Xov Xwm Twitter, YouTube, LinkedIn thiab lwm yam. los tsim kom muaj txiaj ntsig zoo sib cuam tshuam ntawm koj cov neeg siv khoom thiab nws cov zeem muag thiab cov neeg siv khoom.
Ua tiav qhov no yog qhov yeej-yeej. Koj txoj haujlwm yuav them rau nws tus kheej. Koj tus neeg siv yuav qhia koj rau cov phooj ywg, thiab cov koom tes ua lag luam. Raws li Tus Thawj Saib Xyuas Kev Lag Luam Hauv Zej Zog koj yuav yog lub luag haujlwm rau teeb tsa cov profile rau lawv - piv txwv li tsim ib tus account Twitter, sau qhov profile, tsim cov followers, lwm.
Tsis tas li ntawd koj tuaj yeem muab los tsim cov qauv tsim rau lawv cov social media profiles, uas koj tuaj yeem outsource rau ib nrab ntawm tus nqi koj yuav them. Koj yuav kawm paub yuav ua li cas ua txhua yam no thiab ntau ntxiv nyob rau hnub thiab lub lis piam tom ntej.
Koj tseem yuav tuav lawv cov Social Media account rau lawv. Rau cov neeg siv khoom uas twb muaj lawv cov profiles teeb tsa koj yuav ua cov haujlwm xws li tshem tawm spam lus, lossis tshaj tawm raws sijhawm rau lawv. Feem ntau cov haujlwm Social Marketing yog qhov yooj yim heev, tab sis rau koj cov neeg siv khoom uas tsis khoom ntau dhau lawv cov lag luam thiab tsis xav koom nrog hauv kev tshaj tawm kev lag luam, lawv muaj nqis heev thiab yog ib yam uas tsim nyog them tus kws tshaj lij (Koj!) ua rau lawv.
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