Why Businesses Don’t Do Their Own Social Media Marketing

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For a successful social media marketing campaign, businesses need to have a presence on multiple social media platforms such as Facebook, Twitter, YouTube, Linkedin and Pinterest. Many business owners have no idea how to use these platforms effectively for brand promotion and reputation management, and cannot devote the time to managing and monitoring multiple social accounts. The answer for them is to devote a portion of their budget to social media marketing, and start looking for someone to do this job for them.

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This is where social media managers come in. Having someone trustworthy and knowledgeable to take the entire job of social networking off their hands is precisely what most business owners are looking for. Recent surveys show that an ever increasing number of businesses plan to spend more money on social media marketing in the immediate future.

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Despite the need for social media management, most small to mid-range sized businesses will not hire someone in-house. There often aren’t enough hours to justify creating a full-time position for a social media manager, and freelancers are often simpler to work with since business owners can hire them by the job or the month as needed. This means that the most cost effective solution for businesses is to hire someone like you, on a part time basis working from home, to do these social media tasks for them.

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Now is the time to get into the business of social media management, while demand is high and there are not enough savvy social marketers to go around. If you enjoy spending time online and using social networks, a career in social media management can be both fulfilling and financially rewarding!