Ngaphambi kokukhula kwe-inthanethi, amabhizinisi amaningi ancike kumaqhinga wokumaketha ungaxhunyiwe ku-inthanethi. Njengoba iwebhu yanda, amabhizinisi amaningi angena ku-inthanethi ngokwakha iwebhusayithi ezomela inkampani yawo. Lawa masayithi athuthukiswe ukuze aklelise phezulu ezinjinini zokusesha zamagama angukhiye athile.
Ngokwesibonelo, udokotela wamazinyo otholakala eLong Island, NY, uzodala isiza esisebenzisa amagama angukhiye "udokotela wamazinyo e-Long Island" futhi azame ukuthola amanye amawebhusayithi ukuthi athumele izixhumanisi emuva kusayithi lakhe ukuze enze izinjini zokusesha ezifana ne-Google ibonise isayithi emiphumeleni lapho abaseshi bewebhu bebhala kulawo magama angukhiye.. Lokhu kwaziwa nge-SEO, noma “ukuthuthukisa injini yokusesha”.
Ukuthola iwebhusayithi yebhizinisi ngokushesha akwanele kubaseshi abaningi abaku-inthanethi, owayengafuni ukuthola udokotela wamazinyo eLong Island kuphela, kodwa ukuthola ukuthi abantu babethini ngomkhuba kadokotela wamazinyo. Buyekeza amasayithi avele kuwebhu yonke, kodwa lezi zikhonjwe kalula ngamabhizinisi azithumelela izibuyekezo ezinhle nezibuyekezo ezingezinhle mayelana nezimbangi zawo.
Abasebenzisi be-inthanethi abaningi ngokwengeziwe baqale ukuphendukela ezingosini zokuxhumana nabantu ukuze bathole isikhathi sangempela, ulwazi oluthembekile mayelana namabhizinisi endawo kusuka kontanga yabo. Izinkundla zokuxhumana ziphendule ngokwenza amasayithi abo abe nobungane ekusetshenzisweni kwebhizinisi. Ukufinyelela okuqondile kubathengi nezindlela ezilula zokuxhumana kwenza amasayithi okuxhumana nabantu abe indawo ekahle yokuheha amakhasimende amasha angaba khona, amaklayenti noma iziguli.
Njengomphathi Wezindaba Zomphakathi uzothatha amakhono namathuluzi owafunda kulesi sifundo futhi uwathengisele amabhizinisi aku-inthanethi futhi angaxhunyiwe ku-inthanethi ukuze ubasize bathuthukise imisebenzi yabo ekhona ye-inthanethi Yokumaketha Komphakathi noma ukuthole ku-inthanethi., futhi ekhuphuka egijima.
Uzothola imali eyinsalela kuklayenti ngalinye, njengoba izinsiza ozobanikeza zona ziqhubeka. Njengoba ukhulisa ibhizinisi lakho uzokhipha eminye yemisebenzi ku-Virtual Assistants (Abantu osebenzisa ukude ukwenza umsebenzi onzima, ngenkathi uphatha ubudlelwano neklayenti lakho). Uzosebenzisa izinkundla zokuxhumana ezifana ne-Facebook, Twitter, I-YouTube, I-LinkedIn njll. ukudala ukusebenzelana okunenzuzo eyengeziwe phakathi kweklayenti lakho namathemba akhe namakhasimende.
Kwenziwe kahle lokhu kuyi-win-win. Umsebenzi wakho uzozikhokhela wona. Iklayenti lakho lizokuncoma kubangani, kanye nabalingani bebhizinisi. Njengomphathi Wezindaba Zomphakathi uzoba nesibopho sokuzilungiselela amaphrofayili - isibonelo ukudala i-akhawunti ye-Twitter, ukugcwalisa iphrofayili, ukwakha abalandeli, njll.
Ukwengeza unganikela ngokukhiqiza idizayini enegama lamaphrofayili abo enkundla yezokuxhumana, ongawusebenzisa ngesigamu senani ozolibiza. Uzofunda ukuthi ungakwenza kanjani konke lokhu nokunye okwengeziwe ngezinsuku namaviki azayo.
Uzophinde ubagcinele ama-akhawunti abo e-Social Media. Kumakhasimende asevele enawo amaphrofayili asemisiwe uzokwenza imisebenzi efana nokususa imilayezo Yogaxekile, noma wenze izimemezelo ngesikhathi kubo. Imisebenzi eminingi ye-Social Marketing ilula kakhulu, kodwa kumakhasimende akho amatasa kakhulu eqhuba amabhizinisi awo futhi angafuni ukuhileleka ekukhangiseni kwezokuxhumana, ziyigugu kakhulu futhi kukhona okufanele ukukhokhela uchwepheshe (Wena!) ukubenzela.
